Social Media Manager

New York, NY

You will play a meaningful role in setting and driving the social strategy for our marketing campaigns and digital experiences. We build social strategies that are differentiated, engaging, and customer-centric, as well as specifically tailored for our audience. You will handle the content themes, calendar and narrative to ensure we have the right social content at the right time in a way that feels authentic to the brand. You will collaborate with the rest of the marketing team to identify relevant social content and creatively find ways to get more use out of that content. With experience in social media growth and management, you will be able to create and develop integrated social activations that elevate the brand and amplify its message.

Who You Are:

  • You are at the cutting edge of the cultural zeitgeist; understanding internet and social culture and how to credibly and sensitively work within it whilst maintaining brand safety
  • Experience crafting and maintaining an editorial social calendar and working cross functionally to evolve it
  • Track record crafting and maintaining a consistent brand voice
  • Able to apply and maintain consistency with social content standards
  • Ability to generate visual and short-form written content, by both creating your own and sourcing from influencers and the US community
  • Drive social strategies through partnerships with digital creators, agents, managers, publicists, and media networks, and digital content organizations
  • Expert in developing social marketing strategies that are native to individual channels and demonstrate tangible ROI
  • Oversee social media analysis, metrics, and reporting with internal and external partners
  • Ideate and pursue social partnerships with outside brands, orgs & influencers to increase Universal Standard awareness and sales
  • Provide thought leadership on emerging social platforms and trends for adoption where appropriate to keep the brand at the forefront of social media development

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