Universal Standard

New York, NY

We believe in FASHION FREEDOM for all of US. As we are.


When Universal Standard was just an idea, we spoke about the change we wanted to be – not just the brand we wanted to build. We wanted to create access in a way that has never been done before - with style, quality, and fit as our unwavering guideposts. We wanted to erase arbitrary lines of the past in favor of a future in which all women, regardless of size, could shop from the same rack. We wanted to manifest FASHION FREEDOM in a way that saw all of US, as we are, right now.


We are committed to pushing boundaries, leading with innovation, questioning established norms, saying “yes” and then making “yes” happen, being radically authentic, and banding together to build the future. We don’t think outside the box. We believe there is no box.


If you’re serious about changing the world, but don’t take yourself too seriously... If you have multiple hats, and aren’t scared to wear more than one… If you think fitting a square peg into a round hole sounds like fun… If you think good can always be great...