The FILA brand was founded in 1911 in Italy with a bold vision and strong point of view inspired by its surroundings. The vision was to create clothing that felt as natural to the wearer as their own skin. The FILA brothers drew their inspiration from art and fabrics and combined them in such a way that effused grace and vigor.
That vision can still be felt today: FILA seeks out athletes and figures who represent grace, individuality, and a disruption to the status quo. Transcending race, gender, and class, the brand makes its mark wherever performance-minded individuals can be found.
FILA’s creatives are committed to the founders’ vision and are constantly trying to move the needle in the world of athletic fashion by absorbing art and culture as it happens around them. The brand strives to be intentional in everything it does, and to do so with integrity.
The Wholesale & Retail Marketing Manager will be responsible for developing and executing
strategic marketing plans to drive sales and brand awareness across our wholesale and retail
channels. They will work closely with Sales and the Brand Marketing team to ensure the FILA brand lands with clarity, relevance and resonance with our wholesale and own retail consumers.
Hybrid: Four (4) days per week in-office, One (1) day remote
Responsibilities
- In partnership with the Senior Director Channel Marketing & Media and relevant cross
- functional partners, develop and implement comprehensive seasonal marketing
- strategies for wholesale and own retail channels.
- In alignment with the season’s brand marketing strategy and direction, collaborate with
- the sales team to identify market opportunities and support the achievement of sales
- targets.
- Build, manage and maintain relationships with key wholesale partners while acting as a
- brand guardian and ensuring brand consistency across all channels.
- In close collaboration with the sales team and the Director of Channel Marketing, define
- and allocate wholesale and retail marketing budget for the season.
- Analyze market trends, consumer behavior, and competitor activities to inform wholesale
- and retail marketing strategies.
- Oversee the production of marketing content and tools including brochures, collateral
- and in-store displays, ensuring they meet brand standards and are effective in driving
- sales.
- Ensure all in-store and wholesale social and digital assets are updated regularly and
- represent the current brand image.
- Plan and execute retails events and other promotional activities to enhance brand
- visibility and maximize ROI.
- Report on marketing campaign performance, providing insights and recommendations
- for future strategies.
Qualifications
- 3+ years of experience in Retail and Wholesale Marketing, leading full lifecycle
- campaigns and activations, building and maintaining relationships with wholesale
- partners.
- Bachelor’s degree in marketing, brand management, communications or related field.
- Ability to establish relationships with and influence senior leaders internally and
- externally.
- Deep understanding of sport & sport culture preferred.
- Strong communication and collaboration skills.
- Exceptional organizational and project management experience.
- Ability to work effectively within a team environment and under pressure.
- Intermediate to advanced skills in MS Office
Salary Range: $73,590-$80,000
At FILA USA, actual compensation within that range will be dependent upon the individual’s skills, experience, and qualifications.