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VP, Social Influencer Marketing & Monetization

New York, NY

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The audio revolution is here – and iHeart is leading it! iHeartMedia,  the number one audio company in America , reaches 90% of Americans every month -- a monthly audience that’s  twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:

  • More #1 rated markets than the next two largest radio companies combined;
  • We’re the largest podcast publisher , with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
  • iHeart is  the home of many of the country’s most popular and trusted on-air personalities and podcast influencers , who build important connections with hundreds of communities across America;
  • We create and produce some of  the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
  • iHeartRadio is the  #1 streaming radio digital service in America;
  • Our  social media footprint is 7 times larger than the next largest audio service; and
  • We have  the only complete audio ad technology stack in the industry for all forms of audio , from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.


Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.


Only one company in America has the #1 position in everything audio: iHeartMedia!


If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!


What We Need:

As the Vice President of Social Influencer Marketing & Monetization at iHeartMedia, Inc., you will be instrumental in shaping and executing our influencer marketing monetization strategy to maximize our revenue potential across various platforms. Your leadership will play a pivotal role in shaping and strengthening our presence in the audio and media industry.


What You’ll Do:

  • Strategy Development: Develop and implement a comprehensive social media influencer marketing monetization strategy that aligns with the marketing team’s business objectives surrounding advertiser and social platform revenue growth.
  • Monetization: Drive direct and indirect revenue generation through the development of custom influencer strategies for advertising partners, creation of repeatable and scalable digital sales packages in partnership with the GTM team, and development of new revenue-generating models surrounding influencer marketing and social platforms, including YT, IG, TikTok, Snap, Twitch, etc
  • Campaign Development & Client Pitches: Lead marketing ideation, influencer strategy, and pitch support for client presentations and campaigns that include social influencer marketing
  • Influencer Identification: Identify and build a roster of internal and external influencers, content creators, and personalities that align with the goals of our advertising partners
  • Campaign Management: Oversee the planning, execution, and evaluation of influencer marketing campaigns, ensuring they meet established KPIs and drive desired outcomes for our advertising partners.
  • Content Collaboration: Collaborate closely with influencers to create compelling and authentic content that resonates with our target audience and elevates brand awareness.
  • Performance Analysis: Continuously analyze and assess the performance of influencer campaigns, providing actionable insights and recommendations for optimization.
  • Budget Management: Effectively manage the budget allocated to influencer marketing initiatives, ensuring cost-effectiveness and measurable ROI.
  • Compliance and Contracts: Ensure all influencer partnerships adhere to legal and contractual obligations, including compliance with industry guidelines and disclosure requirements.
  • Team Leadership: Build and scale a high-performing team of influencer marketing specialists to support the needs of the business
  • Thought Leadership: Go-to social media and influencer marketing lead to support sales marketing and sales teams.


What You'll Need:

  • 7+ years of progressive experience in digital marketing with a heavy emphasis on influencer marketing, including at least 3 years in a leadership role.
  • Demonstrated success in executing influencer marketing campaigns and delivering revenue growth.
  • Experience leveraging influencer marketing as part of omnichannel brand-building
  • Self-starter with an ownership mindset, a relentless drive to execute and take calculated risks to drive growth
  • Strategic thinking with a client-first mindset; a desire for creative problem-solving
  • Demonstrated experience leading and influencing cross-functional teams to support initiatives
  • Strong understanding of the digital landscape, inclusive of social media platforms, digital advertising, and marketing analytics.
  • Proficiency in data-driven decision-making, with the ability to analyze campaign performance metrics.
  • Must be proactive, reliable, organized, resourceful, and have an eye for detail
  • Must be able to manage multiple projects and meet deadlines in a fast-paced, deadline-driven environment
  • Excellent communication, leadership, and interpersonal skills.
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred


What You'll Bring:

  • Respect for others and a strong belief that others should do this in return
  • Specialized depth and/or breath of knowledge in job discipline or field
  • Ability to work independently, with guidance in the most complex situations
  • Previous experience managing mid-large sized projects of moderate complexity
  • Ability to recognize and mitigate risk
  • Passion for continued knowledge sharing and learning to formulate innovative ideas
  • Analytical thinking and judgement to build creative solutions to complex problems
  • Comfortable interacting with individuals of all levels and ability to maintain professional relationships
  • Strong communication skills that include being able to negotiate and encourage a broader point of view


Compensation: $160,000 - $200,000


Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.


Location: New York, NY: 125 West 55th Street, 10019

Position Type: Regular

Time Type: Full time

Pay Type: Salaried


Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

  • Employer sponsored medical, dental and vision with a variety of coverage options
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
  • A Spirit day to encourage and allow our employees to more easily volunteer in their community
  • A 401K plan
  • Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
  • ​A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!


We are accepting applications for this role on an ongoing basis.


The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.


Non-Compete will be required for certain positions and as allowed by law.


Our organization participates in E-Verify. Click here to learn about E-Verify.


iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – we specialize in radio, digital, social, podcasts, influencers, data, and events across the nation and provide premier opportunities for advertisers.


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