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VP, Global Brand Strategy

Denver, CO

The VP, Global Brand Strategy will help shape the Brand’s strategic vision and plan that will drive the Brand’s global growth agenda and supporting business development opportunities.


The VP will partner with the Brand President and Global Leadership team to lead the strategic planning process, identify new growth vectors and opportunities for continuous improvement, and lead cross-functional teams to bring growth initiatives to life.


The VP will also lead Global Consumer Insights and analytics. This will include supporting Global functions in identifying key consumer insights/trends and aiding in embedding in product development and marketing activation processes. In addition, they will support brand leadership and functional teams in leveraging consumer data (loyalty member acquisition and retention, conversion, etc.) to activate against the brand strategy.


In addition, the VP will lead Global Operations (inclusive of facilitating global seasonal stage-gates and decision rights) along with Global Consumer Insights and Analytics functions.


This role reports to the Global Brand President.


The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. 


To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

  • Empower exploration and the thrill of the unknown for as many people as possible.
  • Protect the places where we live, play, and operate.
  • Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.


How You Will Make a Difference:

  • Lead development of the Brand’s long-term strategic vision, and to communicate, track and measure progress.
  • Lead the ongoing strategic planning process and calendar; work with process owners and brand executives to provide updates to the management team as needed. Execute projects and/or discrete analyses and present findings and recommendations to senior management as requested.
  • Serve as internal consultant for key business leaders in vetting strategic ideas by providing analytical, problem solving and strategic frameworks. Partner in identifying whitespace growth opportunities and develop plans for executive initiatives, including line extensions into new categories, new consumer segments and new markets.
  • Support the Brand President in strategic, brand and corporate deliverables, including quarterly & annual reporting, investor relations, Board of Directors reports, and other similar deliverables.
  • Help TNF’s leaders Transform their organizations, processes, and operational methodologies to better serve our consumer and business in a Consumer Minded, Retail Centric, Hyper Digital world.
  • Lead Global Consumer Insights and Analytics and ensure consumer data is activated upon within the organization.
  • Establish seasonal Global operational calendar and key decisions through stage gates of go-to-market process.


Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.


Skills for Success

  • Passion for working on an iconic outdoor brand and living the brand values
  • Bachelor's degree required, MBA strongly preferred.
  • 6-10 years of experience in Management Consulting, Strategic Planning, Business Development, transformation, or a related field.
  • Extensive consumer/retail industry experience required.
  • Experience in transformation function and digital highly preferred. At minimum first-hand knowledge of how a transformation organization should operate effectively.
  • Strong understanding of strategic frameworks, problem-solving and analytical skills, including advanced modeling.
  • Entrepreneurial orientation, client-service mentality and sensitivity in working across cultures are required.
  • Excellent communications and presentation skills, both written and verbal, including a strong ability to distill large data sets and to craft strategic narratives. Must be able to connect work to the "big picture" brand/business goals.
  • Demonstrated track record of academic and/or professional achievement, including experience managing others.
  • Ability to work across all levels of the organization and to manage multiple tasks on very tight deadlines. 
  • Must be able to perform under pressure, short deadlines and in high visibility settings.
  • Advanced Excel modeling and Powerpoint are required.
  • Ability to travel domestically and internationally up to 20% of the time by air and overnight.


VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.


What’s In It for You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.


VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling.


We just have one question. Are you in?


Hiring Range:

$251,424.00 USD - $314,280.00 USD Annually


Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.


Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.


Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.


Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.


At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. 


If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.


Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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