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VP, Finance

Remote (United States)

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides.

The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry.

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite.

These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually. Additionally, given the nature of this role, we ask that the VP of Finace be onsite in Emeryville at least 3x a year for several days during the annual planning and budgeting process.

What the Role Is

As the VP of Finance, you are a strategic leader and partner to the business who will lead and scale the FP&A and Strategic Finance function as Babylist enters our next phase of growth. You will influence the company’s strategy and help grow the business through advanced financial modeling and business analytics. You will lead the reporting and analysis of company-wide metrics, own the financial model, and annual planning and forecasting cycles.

The successful leader must be ready to roll up their sleeves and dive into the data, systems, and models, while growing and developing a team to ensure FP&A is able to partner across the organization. This highly visible role will interact with the executive team and our board to bring new insights and recommendations to the table, preparing and presenting board and investor presentations. 

Who You Are

  • 15+ years of experience, ideally with experience in an FP&A role in a high growth consumer technology or media company or in other highly analytical roles (e.g. management consulting, investment banking, corporate finance) 
  • 6+ years of experience leadership and people management; you’ve hired, performance managed, and developed high performing teams
  • Strong executive leadership skills with experience partnering at the Board, investor, and executive management levels 
  • Experience in both public and private companies
  • Excellent analytical and problem-solving skills, with the ability to interpret complex financial data and provide actionable insights
  • Exceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non-financial stakeholders; Comfort interacting at all levels of senior management, including VP, SVP and C-suite is a must.
  • Advanced proficiency in financial modeling, forecasting, and data analysis tools
  • Solid understanding of accounting principles and financial regulations
  • Ability to work in a fast-paced, dynamic environment and manage multiple priorities
  • Bachelor's degree in Finance, Accounting, or a related field. A Master's degree or MBA is preferred

How You Will Make An Impact

  • Own the company’s operating plan and financial model. Direct and oversee all aspects of the FP&A finance function for Babylist including Budgeting (top line & expenses), forecasting, and all aspects of FP&A
  • Lead and plan annual budget and regular forecasting cycles 
  • Create a culture of FP&A excellence where the function is viewed as a strategic partner on financial matters, providing guidance and assistance to all functional groups as needed.
  • Lead, coach, inspire and drive efficiency in a team of finance managers and analysts, maintaining an environment of continuous improvement.
  • Provide leadership in the development and the continuous evaluation of short and long-term strategic financial objectives. Provide recommendations to strategically enhance financial performance and business opportunities
  • Prepare financial reporting including, dynamic dashboards, business analyses, financial statements, KPI reporting, operational dashboard reporting, analysis of key business trends, and comprehensive executive level explanations of differences.
  • Drive and elevate tools, systems, and processes to enhance financial planning effectiveness and efficiency, including cost control
  • Monitor and analyze financial performance, identify trends, and recommend actions to optimize financial results
  • Prepare and present financial reports, including monthly, quarterly, and annual financial statements, to senior management and key stakeholders.
  • Drive process improvements and automation initiatives to enhance the efficiency and accuracy of financial planning and analysis processes
  • Improve and maintain company metrics, and own the accuracy of all Non-GAAP metrics
  • Own the preparation of periodic reporting and earnings and support the CFO in various projects and work streams as needed

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We are an antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $212,000.00 - $318,000.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (, instant messaging platforms or unsolicited calls.

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