VP, Ecommerce Americas

The Vice President, Americas eCommerce will be responsible for defining UA’s strategy for eCommerce and for creating a world-class digital shopping experience for the UA consumer throughout the Region. Reporting to the SVP, Direct to Consumer and serving as a member of the Americas Revenue Leadership Team, the incumbent will build, manage and lead the eCommerce function, including eCommerce operations, 3rd party eCommerce, experience and omnichannel strategy.

Essential Duties & Responsibilities

Develop and drive eCommerce strategy for all Americas leveraging our website and mobile platforms
Utilize knowledge of establishing and operating an eCommerce business to identify, recommend and execute strategies to further elevate our position within the Americas
Deliver on UA’s ambitious eCommerce revenue targets thru direct management of the centralized Americas eCommerce functions
Build cross-functional relationships with Brand Marketing and Merchandising teams to ensure alignment across eCommerce initiatives
Collaborate with Brand and Product teams to develop vision and strategy for consumer experiences balancing business needs with technological capabilities
Drive regional omnichannel strategy for all direct-to-consumer experiences as well as all 3rd party eCommerce businesses (e.g., wholesale partner experiences)
Develop the nascent Product Management function to drive strategy and consistency into all core eCommerce experiences
Lead the digital product teams to establish and execute on an effective, prioritized roadmap to deliver on key revenue-driving initiatives
Provide regular communication to executive leadership on progress against financial plan
Build and ensure a cohesive, high-performing technical team to deliver Under Armour’s growth goals.
Research industry trends, leading the e-commerce teams to test, learn, and capitalize on opportunities.
Closely works with the Americas retail team to create an industry leading shopping experience that bridges the gap between physical and digital retail.
In partnership with regional merchandising teams, manage and optimize the online assortment while managing seasonal promotions and price management, product, and content/story presentation.
Keenly focused on elevating the brand presentation of our products and services while looking for synergies between in store display and site merchandising to drive an intuitive and exciting DTC shopping experience.
Deliver upon new customer acquisition and customer retention goals as key enablers of planned top line growth.
Effectively collaborates with regional and global partners to meet the needs of our consumer across the Americas region
Drive change by fostering a winning culture that elevates channel performance while driving teammate engagement
Lead with Under Armour’s purpose, mission, vision, and values - place these tenets at the core of all decisions to empower long term sustainable growth
Make data driven decisions while constantly testing and learning and consistently providing post-program ROI analysis paired with consumer insights to make recommendations to increase sales and drive a premium brand experience

Qualifications

Shows visionary thinking and demonstrates expert knowledge to solve complex, organization-wide or externally facing issues
Strong relationship and consensus building skills
Track record of hiring, leading and training high-performing digital teams
Excellent communication skills and the ability to effectively present to senior leadership
Strong organizational and project management skills
Highly passionate, problem solver with strong creative and analytical skills

Comfortable navigating competing initiatives and strategically prioritizing

Education And Experience

15+ years of relevant business leadership experience
8+ years of experience in ecommerce leadership
Master's degree preferred