VP, Conversions

New York, NY

The VP of Conversion will lead all of Minute Media’s sports betting conversion and betting-related social growth. The position will focus on implementing and scaling our conversion efforts across betting-focused brands as well as our digital sports network that reaches tens of millions of fans every month. The role includes managing our media buying operation as well as product-focused conversion efforts that require the utilization and testing of internal and third-party tools to optimize UX. The role also includes managing commercial partnerships and vendor relationships.


What You’ll Do

  • Drive betting conversions. You’ll have one primary goal: maximize FTD’s.
  • Define, implement and execute Minute Media's betting-related conversion and growth marketing strategies & initiatives across websites and social platforms.
  • Manage product-related initiatives to optimize UX via A/B testing with various internal and external product and CMS tools.
  • Manage and optimize all betting-related media buying across all major platforms.
  • Create consensus and alignment across our internal teams (content, product, sales, finance) and report results company wide.
  • Develop comprehensive conversion strategy for new betting states.
  • Manage betting-related commercial partnerships and vendor relationships.


REQUIREMENTS

What You Have

  • Substantial experience in betting conversion via paid media and product optimization via managing third party tools and integration (widgets, data tools, etc.).
  • History of comprehensive media buying across all major social platforms.
  • Strong work ethic, with deep strategic thinking capabilities and hyper-attention to detail.
  • Track record of rapidly launching and scaling operations in new markets/territories.
  • Communication skills to collaborate with stakeholders in Product, Growth, and Content, as well as communicate goals and progress to the wider company.
  • Ability to execute large-scale, data, product and A/B testing intensive, long-term projects.
  • Entrepreneurial spirit, looking for a significant new challenge to embark on.
  • Background in working with design teams to create custom, conversion-focused UX (preferred).


BENEFITS

What You’ll Get

  • Opportunity to make a meaningful impact in a fast-growing company.
  • Career development & learning opportunities through workshops.
  • Collaborative team environment & fun company events!
  • Donation matching program & volunteer opportunities.
  • 100% remote.
  • Free personal coaching & mental health counseling sessions.
  • $500 work from home stipend to complete your home office!
  • Free swag! 


Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.  

 

Not sure that you're 100% qualified but are up for the challenge? We want you to apply!

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