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VP, Brand Marketing

Costa Mesa, CA

As the Head of North America Brand Marketing you are responsible for the strategic marketing planning and consumer engagement across all consumer touch points and sales channels. The position requires extensive experience in marketing across multiple sales channels and a proven track record of delivering innovative marketing strategies that speak to youth culture.

This position requires a strong understanding of brand, the creative process and experiential, digital and social marketing. This leader is responsible for leading teams within a creative culture while concurrently ensuring investments deliver against budgets with strong MROI. Deep experience with media planning and execution is a requirement as is the talent to bring the art and science of marketing together.

You know culture and you have a strong financial acumen to manage the complexity of a marketing and sales-enablement budget. This role will work in close partnership with our Global Marketing team, and the cross-functional brand and business organization in the Americas.

How You Will Make a Difference:

  • Work closely with VP Global Marketing to translate global marketing strategies into regional strategies and executions, emphasizing global consistency with local relevancy.
  • Build an integrated marketing offense and an always on Consumer Engagement model. Unlock Vans crews, communities and help build the future of our membership driven Brand.
  • Partner closely with the North America sales and product merchandising teams to ensure all marketing activities are aligned with wholesale, DTC and geographic goals.
  • Build and manage to marketing budgets. Have extensive experience working with non-traditional and traditional media and proven history of managing complex budgets and delivering to the bottom line.
  • Understand the creative process and have deep experience in constructing creative briefs, providing feedback and delivering creative in market that evokes emotion with target consumers, tells compelling stories and delivers to brand strategy.
  • Manage the execution of cutting-edge marketing strategies, including go-to-market strategies, brand management, market positioning, key messaging, advertising/media, trade events, web, social media and development of sales collateral representing all areas of the organization.
  • Work collaboratively with Global Marketing team to deliver to the overarching brand goals while developing cross business marketing and sales/service opportunities in region.
  • Identify new market opportunities that can deliver significant revenue and margin growth including the development and implementation of go-to-market strategies.
  • Manage and direct team of marketing professionals supporting the organization to ensure coordination of cross-functional activities and team alignment.

Skills for Success:

Years of Related Professional Experience: 10+

Educational/ Position Requirements:

  • Bachelor’s Degree (BA) or equivalent (Master’s Degree preferred)
  • Years of Related Experience: Minimum 8+ years of increasingly responsible Executive Level
  • Marketing experience with multi-channel marketing, communications and industry-specific go-to-market experience
  • Minimum 5 years Supervisory experience.
  • Cultural connectivity and organic connection to art, music, action sports and/or street culture a big plus.


  • High-level organizational skills
  • Process and detail oriented
  • Highly motivated self-starter
  • Effective communicator (verbal and written)
  • Ability to multi-task and move among several projects simultaneously, set goals, and prioritize tasks
  • Proficient PC skills (spreadsheets, word processing & databases)
  • Ability to work/communicate with all levels of the organization
  • Develops collaborative and diverse relationships
  • Ability to understand, assess & problem solve by leveraging technical and analytical skills
  • Ability to lead, coach and develop staff to improve performance and achieve professional goals and influence without authority
  • Ability to work independently and acquire new knowledge as necessary for tasks or projects
  • Ability to think and act quickly based on market pressure
  • Ability to utilize both data and intuition to solve problems

Special Physical and/or Mental Requirements:

  • Up to 20% travel required both by air and overnight, domestic and international

Hiring Range:

$247,104.00 USD - $308,880.00 USD Annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. 

If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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