Vice President Marketing

Chicopee, MA

INSA, Inc. is looking for an experienced Vice President of Marketing located in Western, MA (or surrounding drivable distance to Chicopee, MA) to spearhead growth through our retail and wholesale sales channels. The VP of Marketing will lead the performance of our customer-centric marketing organization through the company’s next phase of growth and expansion and have a deep focus on analytics and decision making based on testing and iteration. 

We are looking for a hands-on leader who has grown a dynamic marketing team through analytics, technology, creativity, multichannel advertising, and data-driven decision making, with a bias for action and execution. This leadership role will be focused on propelling our brand and brand experience. 

The Vice President of Marketing will grow and scale a world-class marketing organization and be part of the executive leadership team taking INSA to its next level of growth. In this role, you will lead and manage the marketing team to deliver key results in Organic Marketing, Brand, Content & Email Management, Engagement and Retention Strategies, Lifecycle Management, Analytics, social media as well as Communications, and Public Relations in compliance with state-specific cannabis industry legislation/requirements. The ideal candidate will have a strong background in marketing execution, leadership and management, a quantitative perspective, and a passion for understanding product and consumer needs. 

As Vice President of Marketing, you will: 

  • Define objectives and strategy for INSA’s marketing team in partnership with other senior leaders of the organization. 
  • Oversee the planning, development, and execution of an organization's marketing initiatives. 
  • Oversee content marketing and email programs across the INSA brand. 
  • Lead and empower a collaborative team of cross-functional marketers, driving the vision and overseeing efforts across these functions. 
  • Develop and implement a cohesive marketing plan to increase brand awareness for INSA. 
  • Generate revenue by increasing sales and growth through successful marketing for the entire organization through market research, pricing, marketing communications, advertising, and public relations. 
  • Design effective campaigns that communicate our brand in a way that resonates with and motivates our target market, driving increased sales and engaging existing (repeat) customers. 
  • Find scalable marketing channels across all forms of digital media via testing & iteration. 
  • Drive consistent strategic and tactical alignment throughout your team by establishing ambitious goals and objectives, and key results on a quarterly and annual basis. 
  • Proactively evaluate the results of marketing initiatives and strategies by ROI. Provide ongoing tracking, measurement, and KPI analysis to provide clear, actionable insights. 

What we look for: 

  • Reside within daily commuting distance to Chicopee, MA
  • 10+ years of experience, with at least 5+years in marketing leadership roles, including experience scaling a growing team, working with C-level executives, managing large scale marketing budgets, and executing successful go-to-market strategies. 
  • Experience leading marketing at a company or startup in hypergrowth and growing a marketing team through analytics and technology. 
  • Demonstrated track record of delivering on multi-channel growth metrics, such as web traffic, leads, client conversions, and revenue generation deeply rooted in data via testing and iteration. 
  • Deep experience developing strategy and executing plans to drive consumer engagement and retention. 
  • Entrepreneurial mindset with hands-on mentality when needed. 
  • Demonstrated strategic thinking skills combined with the ability to implement plans. Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust. 
  • Organized, knowing how to apply a structured approach, but also flexible and adaptable to individual situations. 
  • Proactive and energetic, with an ability to motivate a team. 
  • A passion for consumers and a deep understanding of technologies and innovation trends. 

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