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Vice President, Global Demand Marketing

San Francisco, CA

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

The Opportunity

  • The VP, Global Demand Marketing is responsible for driving the global demand marketing strategy and overseeing interactions to drive pipeline across all business regions, segments, and industries. They lead our field marketing, partner marketing, global campaign and programs, and account based marketing (ABM) teams. They also serve as the voice of the global go-to-market teams to the broader marketing team.

What you’ll be doing 

  • Develop and execute demand marketing strategies to drive pipeline growth, support sales objectives and increase brand awareness.
  • Drive accountability throughout your teams in exceeding our quarterly pipeline generation targets.
  • Collaborate with the global strategic, enterprise and commercial sales teams to identify and prioritize key markets and accounts, develop targeted marketing programs and support account-based marketing initiatives.
  • Create a strategy for delivering impactful global campaigns.
  • Lead the marketing pods - a triad of marketing leaders including field marketing, field solutions marketing and campaigns marketing - to deliver our pipeline targets. Provide cross-functional leadership in collaboration with sales development, customer success and marketing teams across the digital, content, product and partner functions to deliver fully integrated marketing plans.
  • Deliver high-quality programs that matter and establish fantastic relationships with prospects while creating lasting relationships with customers.
  • Work with Marketing Operations to analyze, optimize and report on results data.

What you’ll bring to the role

  • Bachelor’s degree from an accredited university
  • Minimum 10+ years of experience in demand generation, field marketing, partner marketing, and/or campaigns marketing and a minimum of 5 years’ experience in a similar senior role
  • Proven track record of managing and mentoring a team of senior marketing leaders 
  • Proven track record of working with sales leaders to build and consistently deliver results against agreed targets
  • Inbound and outbound marketing strategy/execution experience and a deep understanding of digital marketing best practices
  • Has excellent experience of driving, managing and executing marketing activities with channel partners
  • Proven track record of running successful Account Based Marketing programs
  • Proficient with gathering analytics and understanding data and insights
  • People management, including the ability to build a new team and work with diverse skill sets
  • Ability to navigate culture and politics across multiple functions
  • Ability to translate business objectives into a clear marketing action plan
  • Ability to translate business objectives in to marketing goals and measurements
  • Strong communication skills and ability to present to senior stakeholders and adapt to audience needs

Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:

  • Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.          
  • Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Develops Talent: Developing people to meet both their career goals and the organization’s goals.
  • Drives Results: Consistently achieving results, even under tough circumstances.
  • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between: $308,000—$370,000 USD The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $345,000—$414,000 USD

What you can look forward to as an Full-Time Okta employee!

Amazing Benefits | Making Social Impact | Fostering Diversity, Equity, Inclusion and Belonging at Okta 

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today!

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.

We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at

U.S. Equal Opportunity Employment

The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 18,800 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

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