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Vice President & General Manager

Denver, CO

As part of AMERICAS Commercial Organization, Vice President, GM – The North Face will provide leadership and vision to drive the region’s business by creating and executing the brand’s strategies in digital, retail and wholesale distribution channels. The Vice President will be a collaborative leader who drives revenue growth and operating contribution while managing assets.

This position will lead business development and strategic direction as well as provide dynamic, visible, and inspirational leadership to positively impact business initiatives.


  • Active member of AMERICAS Senior Leadership team and The North Face Global Leadership Team
  • Responsible for the overall digital, retail, wholesale distribution for The North Face's AMERICAS business, including full P&L responsibility,
  • Lead the team to grow the region by delivering budgeted revenue by channel,
  • Set high expectations and create an environment that maximizes results, achieves strategic and financial plans, and motivates people to succeed,
  • Collaborate with brand leadership on the global 3-year and seasonal strategy,
  • Implement regionally relevant innovation and product concepts into the territory teams and global product engine,
  • Direct the development and execution of strategy that maximizes the performance of all functional areas within the AMERICAS region, i.e., merchandising, inventory management, store and wholesale management, operations, finance, marketing,
  • Hire, develop and motivate a talented team while building a strong bench for critical roles,
  • Develop effective working relationships with senior level management at major customers, including national retailers and department stores,
  • Establish and uphold the brand's distribution segmentation strategy for sustainable brand growth,
  • Develop key relationships with the cross-functional and cross-regional leaders, and other leadership stakeholders,
  • Provide direction on consumer needs for the AMERICAS region through the product creation and development process,
  • Collaborate with senior management and enterprise leaders in finance, legal, digital technology and human resources to develop strategy and long-range business plans,
  • Anticipate needs or events and their implications on the business; provide vision, direction, focus and motivation; scan the environment, gather, and share information needed to solve problems and make informed decisions in a deliberate manner,
  • Through actions and example, ensure that The North Face values are fully incorporated into business strategies and consumer messaging, upholding the values of the company in all business interactions, and acting as a visible leader in promoting corporate social responsibility initiatives.


  • The successful candidate will have “gravitas” and be a mature, energetic, and passionate retailer who is a self- starter, action-oriented and can be relied on to deliver.

He/she will:

  • Be a strong strategic thinker and possess well-honed analytical skills to make sound brand strategy or financial oriented decisions,
  • Have the maturity to follow centrally determined brand strategies, the ability to analyze and draw conclusions from performance, and the dexterity to work to budgets and projections,
  • Possess proven accomplishments in the region and have strong general management skills and solid commercial acumen,
  • Have strong presentation skills with the ability to be convincing and passionate,
  • Exhibit strong people, communication, negotiation and influencing skills to work effectively in a team oriented, matrixed, multi-cultural and multiple stakeholder environment,
  • Have the ability to manage upwards and sideways in a mature and timely fashion, paying attention to detail and follow-through,
  • Lead with a confident, upbeat, and winning personality and be able to demonstrate superior leadership, mentoring and coaching skills,
  • Be an effective listener who is open to new ideas and doesn't feel the need to "reinvent the wheel",
  • Have a winning personality and be able to demonstrate superior leadership and coaching skills and be a strong team developer,
  • Be a seasoned traveler who is culturally sensitive and willing to travel across the region to make things happen,
  • Have impeccable levels of professional integrity, character, professionalism, and trust.


  • University Degree, Bachelor, or Master level in Finance, Business Management,
  • From 7 to 10 years of managerial experience in apparel or other general management experience,
  • Proven track record of effective qualitative and quantitative judgment and commercial decision making,
  • Leadership: experience in strategic planning and executions. Knowledge of contracting, negotiating and change management,
  • Language skills: Professional written, vernal communication and interpersonal skills,
  • Fluent in English (both written and spoken).

Hiring Range: $315,360.00 USD - $394,200.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. 

If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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