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Vice President, Commercial Operations

Detroit, MI +3

It’s a Joint Effort

We believe that How We Work Together Matters.  Our priority is to assemble a team that believes not just in what we do but how and why we do it. Our most successful team members know that being of service to our patients, our customers, and each other is what separates us from other organizations. Our continued success is dependent upon bringing together the brightest minds in business with best-in-class cultivation and elevated patient and customer experiences, so we continue to set the standard for the industry. 


Sound like weed be a good fit? Here’s where you come in.   


Our next Vice President, Commercial Operations will lead Sales, Wholesale & Retail, Strategic Partnerships, and Retail Training & Integration for the Midwest business unit, which includes the vertically integrated Gage business, as well as retail operations under the Cookies x Lemonnade and Pinnacle brands. 


Reporting directly to the President of the Midwest, you will be challenged to work both strategically and tactically to achieve annual sales and gross margin targets, shaping regional activities across the business unit. 

One minute you will be meeting with a strategic partner on a wholesale deal.

The next minute partnering with Marketing and Supply Chain to calibrate the supply and demand plan

And the next minute touring a dispensary to understand retail leadership's training and operational needs

Regardless of the task, it’s critical you have strong situational awareness and EQ as you’ll work with diverse teams and stakeholders across the organization.


Where you'll be planted:

This is a hybrid position that requires 40-60% in-field travel within the market. Candidate must reside in Michigan or be willing to relocate to Michigan for this position. 

To be blunt, this person will be responsible for:

Midwest Region Sales (Wholesale & Retail):

  • Accountable for delivery of Annual Sales and Gross Margin for the region 
  • Oversees Midwest Wholesale Sales, Retail, and Procurement teams including support staff working within and alongside these teams
  • Responsible for delivering Sales plan across TerrAscend NE Business
  • Oversee all wholesale customer relationships, including senior-level discussions with key MSO partners across the Region
  • Partner with marketing, retail, procurement, and wholesale to provide a consumer-driven supply and demand plan for the Midwest, with a focus on driving company KPIs
  • Develop improved Sales Reporting needed to manage Midwest region Sales operations and inform senior leadership of progress against all relevant targets, identify incremental sales opportunities, and project associated risks
  • Partner with Enterprise Sales teams to begin to lay the foundation for unified wholesale-focused capabilities across all TerrAscend regions, including processes, systems, and metrics/KPIs

Midwest Regional Marketing (Shared Service):

  • Actively contribute to creation & execution of Midwest Marketing & Brand Strategies, including brand values and positioning, New Product Development, pricing strategy, and required investments by brand
  • Partner with Midwest Marketing team and enterprise Marketing to develop unified processes, systems, and metrics/KPIs 

Strategic Partnerships:

  • Develop and maintain key relationships for all TerrAscend partners across Midwest region, including finance/accounting, supply chain/procurement, marketing, operations, marketing/innovation to successfully delivery against agreed-upon financial/operational targets
  • Develop and maintain strategic partnerships for all TerrAscend customers across Midwest, including key accounts and key vendors to successfully deliver against agreed-upon financial/operational targets
  • Support M&A transactions, integration, and expansion 
  • Support TerrAscend-wide Cannabis industry relations, including work with government and political groups, participation in key national forums, and positioning of the company in select public forums as appropriate

Retail Training & Integration:

  • Accountable for Training & Integration in the retail market. Overseeing retail specific training programs and systems in close cooperation with Enterprise training
  • Ensure store leadership and employees in new and current stores in the Midwest are up-to-date and compliant with all their commercial and compliance training programs in retail


  • Support other projects, initiatives, and duties as assigned by the President of the Midwest.

What We’re High On... We value diverse skillsets, talents, and experiences. To be successful in this role, we know you’ll need:

  • Bachelor’s degree in business administration or related field highly preferred; MBA or master’s degree a plus
  • 10+ years of experience of progressive experience in strategic sales leadership capacity
  • Previous experience working in cannabis highly preferred; MSO experience preferred
  • Experience in a start-up and/or scale-up phase organization
  • Demonstrated expertise in effectively utilizing and optimizing commercial procurement partnerships to drive strategic initiatives
  • Ability to effectively lead a geographically dispersed team in sales and commercial operations
  • Experience working in public environment with understanding of investor relations
  • Proven track record of leading change management, excellent communication skills, with the ability to simplify the complex and effectively interface at all levels
  • Demonstrated experience with interpreting data analytics to derive insight and actions
  • Ability to translate business objectives to actionable and measurable strategies
  • Demonstrated strategic and impactful executive leadership in highly collaborative environments
  • Ability to form cross-functional relationships and influence others to drive to a common goal 
  • Strong work ethic and customer service mentality
  • Ability to travel 40-60% within existing (Michigan) and future markets

Benefits (Full-Time Employees eligible):

  • Employee Discount (all employees eligible)
  • Paid Time Off
  • Health, vision, and dental insurance (with telehealth option)
  • 401k with 4% company matching (100% vested immediately)
  • Employee Assistance Program
  • Paid Parental Leave
  • Life Insurance
  • Short & Long Term Disability

Background Check Requirement

As a condition of employment, a complete background investigation will be conducted based on the rules of the specific State in which the employee is hired. Typically, the state investigative process includes a state and federal background check.

EEO Statement

At TerrAscend, employees and applicants are evaluated based on their qualifications, skills, and ability to perform the duties and responsibilities of the position. TerrAscend is committed to assuring equal employment opportunities to all employees and applicants.

TerrAscend is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination based on race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin or ancestry, physical or mental disability, genetic information, sexual orientation, to include gay, lesbian, bisexual, transgender and gender identity, or any other consideration protected by federal, state or local laws.

Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.


This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like is not exhaustive, rather it is illustrative of the current essential functions required for the position.

This organization participates in E-Verify.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. E-Verify Works for Everyone For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Statement on External Recruiting Agencies

TerrAscend and all affiliates do not accept blind resume submissions from external recruiting agencies. No fee will be paid to agencies who submit candidates without being under contract for an active search with TerrAscend. 

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