SVP Marketing

The SVP Marketing is responsible for leading the THG Beauty marketing function, delivering growth and profitability in a large marketing department.

Main Responsibilities

Business strategy

• Work with the territory GM to plan, build and execute the marketing strategy, to produce a growth strategy across each site.
• Drive P&L growth in collaboration with the finance team reviewing all lines of the P&L for improvements across sales, GP, distribution costs and fulfilment efficiencies to improve EBITDA position
• Work cross functionally across the business to drive continual improvements in AOV, conversion and bounce rate on site to reduce barriers to buying online
• Ensure all key trading moments are well planned and executed with a 360-market activation plan, clearly phased targets by day, site, channel and brand that have been collaboratively produced with buying, marketing and merchandising functions and a clear awareness of any activity from last year has been considered
• Work in synergy with buying and planning to ensure availability, visibility and distribution of products on the website in line with territory agreements. Collaborate with the buying leads to build and deliver brand JBPs.
• Work in synergy with Marketing leads to identify new and innovative ways to drive traffic to the websites as well as developing and improving traffic from existing channels
• Work closely with the Brand Marketing lead to ensure all site creative fits with each brand’s guidelines whilst maintaining best customer journey to maximize conversion
• Work closely with the beauty tech contact to drive solutions to common UX issues and introduce additional new features
• Identify ways of commercializing campaigns and activity to drive brand investment and new income streams in partnership with the buying and marketing leads
• Works with central teams to identify new projects to drive efficiencies and improvements across the territory
• Identify your competitors and evaluate their strategies to determine their strengths and weaknesses relative to those of your own
• Work closely with the General Manager to identify new territories for expansion for any of the beauty websites

Reporting

• Use our in-house data & technology platform to share valuable insights on customer behavior and trends to inform decisions across the wider team
• Regular reporting of territory performance actively driving improvements in any underperforming areas
• Active collaboration with the data team to drive process improvements and identify new reporting that can drive growth in the territory Team Development
• Promote and embody the beauty manifesto to ensure all team members buy into this vision
• Develop necessary training programs and deliverable sessions for the ecommerce team
• Establish a strong work ethic and office culture amongst the ecommerce team to ensure effective working and job satisfaction for all employees.
• Provides support to new team members – ensures a full induction is provided and support during the learning process
• Motivates team – set clear quarterly objectives providing frequent feedback, recognition and praise, implementing incentives to drive performance within the team.

Measurable KPIs

Primary

• Gross Sales vs Target
• Gross Profit vs Target
• Conversion vs Target
• AOV vs Target
• Bounce rate

Secondary

• New customer mix
• Customer lifetime value
• Traffic vs Target, vs LY
• Net Profit vs Target, vs LY
• Order frequency

Knowledge/Experience/Technical Skills/Behaviours

Essential Skills:

• Ability to collaborate across functions with all levels of team
• Ability to prioritize and structure work in an organised fashion
• Strong financial and analytical ability – ability to budget, reviewing risks and opportunities
• Excellent communicator – is able to give clarity and set direction
• Strong commercial awareness about their industry
• Critical thinker and problem-solving skills

Essential Behaviours:

• Passionate about never being ordinary
• Teamworker – able to collaborate across functions
• Initiative – able to think outside of the box
• Organized
• Assertiveness
• Pro-active and positive ‘can do’ attitude
• Developing Self and Others
• Driven and goal orientated
• Influential – can bring others along on a shared mission and journey

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further. 

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.