This job posting has expired and no longer is available. Please explore other opportunities.

SVP Global Strategy, Product Management and Marketing

Sunnyvale, CA

At Cepheid, we are passionate about improving health care through faster, more accurate diagnostic tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us, every moment of every day, as we develop rapid groundbreaking solutions to solve the world’s most complex health challenges.

Our associates are involved in every stage of molecular diagnostics – from ideation and innovation through development and delivery of life-changing advancements in healthcare-associated infections, sexual health, critical infectious disease, virology and oncology applications.

As part of the Danaher family of companies, our work at Cepheid is supported by a global science and technology innovator. In addition to Danaher’s unrivaled leadership training and professional development programs, this relationship also provides expanded career opportunities across industries and brands. Together, we are united by a shared purpose: Helping Realize Life’s Potential.

The Senior Vice President, Global Strategy, Product Management and Marketing, Cepheid is responsible for Cepheid’s strategic planning, product management and marketing functions globally. Functional responsibility includes Strategy development and execution, Business Development and M&A support, Product Management and Franchise planning, Demand Generation, Branding and Digital Marketing. This role will be responsible for the enterprise approach in strategic alignment between new product development and commercial sales with a total revenue of $3.5B (2023 projected).

Reporting to the President, the SVP, Global Strategy, Product Management and Marketing will develop and evolve Cepheid’s strategy, influence and support new product development, and launch with specific focus on the impact in accordance with Cepheid’s overall business strategy and financial targets. This role will work closely with the other senior leaders over R&D, Commercial, Medical and Scientific Affairs, as well as others, to collaborate on the overarching strategic business priorities.

This role is intended as an entry point into DHR’s president succession planning funnel.

In This Role, You Will Have The Opportunity To:

Strategic Planning and Business Development Activities

  • Set 3 – 10-year strategic planning and manage all aspects of the strategic planning cycle
  • Support strategic corporate initiatives across Danaher and diagnostic platform
  • Manage M&A funnel and drive due diligence in close collaboration with corporate Business Development
  • Develop process for tracking changes in market position in key segments, competitive monitoring, market shares, disruptors, policy changes
  • Manage Business development activities with high focus on Pharma and Government collaborations

Global Product Management

  • Set direction and develop strategies platform, assay, software and connectivity product portfolio
  • Drive on-market value realization of product portfolios and lead WW
  • product/disease area initiatives
  • Manage allocation of product investments across Hospital, POC and Emerging market core segments and manage product roadmaps for new products, innovation, and sustaining investments.
  • Establish and drive PLM priorities across product portfolios to deliver core growth, quality, and margin enhancements
  • Leverage DBS Innovation Processes to ensure a strong and disciplined approach to bring products to the market within time and budget
  • Partner with MedSci and R&D to scout emerging technologies and therapies that drive diagnostics innovations and disruptions. Engage with leading healthcare institutions to assess emerging innovations and/or joint development opportunities

Business Ownership/Partnership

  • Manage overall revenue goals for Cepheid at an enterprise level, closely aligning with the commercial organization to drive execution
  • Drive growth through key partnerships, support in the identification, due diligence and integration of acquisitions that enable further growth acceleration
  • Represent the company with customers, partners and vendors

Worldwide Marketing

  • Develop and execute world-class marketing strategy, planning, and tactics globally
  • Directs the brand positioning, brand architecture, and customer messaging efforts worldwide
  • Drives demand generation and digital marketing initiatives
  • Owns corporate and marketing positioning and messaging
  • Develop long-range and tactical annual marketing plans that are integrated globally
  • Set budgets and directs global investment into marketing and market development activities

Building People and Teams

  • Leads by creating trust, psychological safety and accountability
  • Drives high performance standards across the business with a high focus on accountability
  • Hires, develops and leads diverse individuals by creating an engaged, empowered & inclusive work environment
  • Demonstrates outstanding leadership and sets high people management standards and expectations
  • Builds future leaders and ensures a strong succession pipeline

The Essential Requirements Of The Job Include:

  • Previous relevant executive leadership (VP+) experience with the ability to influence and motivate others and guide successful product management, engineering and commercial teams
  • 15+ years of experience working in a clinical, medical/healthcare, biotechnology, life sciences, or high growth environment where innovation is at the forefront
  • Experience in a commercial – marketing or sales role would be strongly preferred
  • Bachelor’s Degree or an Advanced Degree in Life Sciences, Engineering, or Business required
  • MBA or advanced business degree strongly preferred
  • A track-record of building a product portfolio with significant
  • A visionary leader who can inspire a workforce by promoting innovation, leveraging industry expertise, and create a competitive advantage in the market
  • Created high-performing teams by attracting, developing and empowering diverse talent to take ownership for growing the business and celebrating successes and excellence

You Will Be Successful If You Are:

  • Entrepreneurial and pioneering with outstanding strategic and conceptual thinking skills
  • Have a demonstrated track record of successfully leading product management or development of complex diagnostic products and systems in the life science, similar research or clinical industries
  • Possess a data driven and creative mindset with a problem-solving orientation
  • Be an effective collaborator in matrixed or highly cross-functional business settings
  • Able to lead projects and establish effective working relationships across a complex hyper growth environment spanning multiple geographies
  • Collaborative with exceptional communication skills
  • A change leader with the ability to lead teams through change, build resiliency and optimism of team
  • A player-coach leader with proven success at developing talent
  • A leader with a clear point of view and interest in Inclusion & Diversity
  • A strong orientation to driving a P&L in a matrix setting

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at

The salary range for this role is $252,000 - $420,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation.

Subscribe to Job Alerts