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Store Manager

The North Face, a VF Company

  • At The North Face we dare to lead the world forward through Exploration. We were born to Explore. We were born to Disrupt. We were born to Lead.
  • The North Face is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.
  • We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.


Our values:

  • Love wild places
  • Spark curiosity
  • Dare to disrupt
  • Create community
  • Lead with integrity


By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections. 


What You Will Do

The Store Manager provides leadership, direction, and development to the store staff and successfully executes company strategies to ensure a consistent brand experience in one of our stores. The primary responsibilities of the Store Manager are to determine and maintain optimal staffing levels, recruit, hire, educate, and motivate a team of brand advocates who in turn create a consistent best in class customer experience that aligns with our brand’s purpose and values. They are responsible for setting the example for customer engagement and selling for their team. They are responsible for maximizing store profitability by controlling expenses, protecting company assets, and by ensuring that store standards and processes for customer care, merchandising, operations, sustainability, and community participation are consistent and well executed.


How You Will Make A Difference

  • Sales and Profitability: Maximizes store sales and achieves store sales goals. Measures and monitors sales progress and results against key targets. Leads an environment of productivity by ensuring store staff has the knowledge and skills to meet store goals for sales and customer engagement. Manages labor and payroll expenses to maximize sales and profitability.
  • Brand Experience/Customer Service: Ensures excellence in customer service in the store by modeling brand specific service standards as well as by monitoring customer feedback and responding to and addressing all customer concerns quickly. Ensures that store team is engaging with each customer to create an authentic brand experience. Leads and inspires customer-centric culture by recognizing and rewarding teams’ successes. Ensures that store team is an active brand ambassador within the community through proactively seeking opportunities to engage with the customers and support or participate in community initiatives outside the four walls of the store. Supports store marketing events and grows relationships in the community to generate brand awareness and drive traffic.
  • Training and Coaching Team: Provides coaching to the store team in the core areas of customer service and engagement, brand identity, product knowledge, and operations. Monitors, evaluates, and executes training programs. Leverages corporate partners to educate staff on product and assortment to enhance selling and customer engagement. Organizes and leads store staff meetings in accordance with brand expectations. Ensures store team receives relevant, timely information, coaching, and feedback that enables their success and growth. Partners with District Manager and/or Human Resources to set performance goals for team for their personal skills development.
  • Operations:  Ensures that all company and store policies and procedures are followed and that the store meets all store audit requirements. Creates and manages store schedules to ensure they support the needs of the business within the allotted labor allowance. Responsible for achieving all financial and operational objectives including expense control, loss prevention, store audits, and weekly reports as required.
  • Visual Merchandising: Ensures the visual merchandising standards for the store are met. Implements floor-sets and merchandising directives. Communicates with corporate partners regarding merchandise assortment, trends, and needs. Responsible for ensuring that the store’s inventory integrity is maintained through proper shipping and receiving procedures and by communicating concerns directly to the District Manager as needed.
  • Human Resource Management: Attracts, recruits, and hires high caliber talent. Actively maintains a succession plan and pool of qualified candidates for open positions within the store. Creates and develops a high-performing team of customer focused associates. Responsible for communication and delivery of rewards and recognition programs for the store team. Directs store leadership team on human resource decisions in partnership with District Manager and/or Human Resources. Addresses performance issues and administers progressive discipline when appropriate. Ensures on-going specific and immediate feedback are provided to the team. Oversees the annual performance appraisal process, evaluates staff, and ensures all staff members receive ongoing feedback regarding their performance. Ensures compliance with employee record keeping policies and procedures. Ensures compliance with all HR/Payroll requirements according to established standards and practices including new hires, rehires, position changes, etc. Partners with District Manager and Human Resources and facilitates disciplining and terminating employees when necessary. Maintains the Open Door Policy.
  • Loss Prevention, Safety, and Compliance: Ensures compliance and adherence to policies and procedures, standards and practices, and company directives. Protects company assets. Ensures compliance with company safety, security, and shrink avoidance policies and programs. Partners with Loss Prevention partners to identify trends and translate strategies into action to meet district and company shrink goals. Reacts quickly to all customer and employee injuries and partners with District Manager and Human Resources immediately.
  • Professional Conduct: Models behavior that respects the background, experience, and cultural differences of others, while upholding the integrity and values of the VF Corporation and the brand. Promotes an environment that encourages participation, creativity, and learning by sharing best practices and building on the ideas of others.


What You Bring

  • 3 years’ experience in a Store Manager role preferred
  • Minimum 3 years’ experience leading and developing a team of at least 20 associates in a highly engaging and diverse environment.
  • Experience in a specialty retail environment, outdoor apparel industry or experience with outdoor equipment preferred
  • Associate Degree (AA) or equivalent from two-year college or technical school preferred but not required
  • Proven ability to meet and exceed sales and profit results
  • Proven ability to meet business goals by driving results through store team
  • Proven ability to plan and drive results while balancing shifting priorities
  • Excellent verbal and written skills and the ability to build, lead, and manage high performing team
  • Excellent decision making ability in a fast-paced environment
  • Able to meet performance expectations
  • Detail orientated and excellent organization skills
  • Proficient computer skills including word processing, spreadsheets, and software programs
  • Proven ability in leading the delivery of a high level of customer service in a retail environment
  • Ability to work a flexible schedule to meet the needs of the business; will require weekends, evenings, and holidays


Physical Requirements:

  • Operate office equipment and technology (i.e., computers, phones, fax, copier, etc.)
  • Standing required for entire work shift
  • Bend, lift, open, and move product up to 50 pounds as needed
  • Travel (less than 10% of time)


NEVER STOP EXPLORING™

  • The North Face is a subsidiary of VF Corporation. At VF, we outfit consumers around the world with our diverse portfolio of lifestyle brands. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. We are committed to delivering innovative products to consumers and creating long-term value for our customers and shareholders.
  • While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world. 
  • VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.

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