Staff Editor, Activity Growth Content

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The Nike Flagship & Activity team is responsible for shaping the future of Nike.com, Nike App, Nike Running Club and Nike Training Club and innovating how we connect with our consumers and accelerate commerce through some of our fastest growing channels. Working closely with partners across the organization we bring seasonal and evergreen storytelling, products, content and services to life across our digital portfolio and drive the development of capabilities and features that result in a world class experience for Nike members.

Nike Consumer Direct Marketing is crafted to serve the athlete faster and more personally, at scale, led by digital. This new offense will connect the Nike Brand, product and experiences with consumers in new and more powerful ways. A key part of the Consumer Direct Offense is content that is optimized for consumer needs based on analytics.

WHO WE ARE LOOKING FOR

We are looking for a Staff Editor, Activity Growth Content to inspire and lead our activity-related growth content team! Demonstrating strong leadership and influence with the ability to communicate a clear content vision to business, marketing, and technical partners. Above all else, this person leads by example with a relentless focus and passion for creating content experiences that help people live longer, healthier, and more fulfilling lives.

WHAT YOU WILL WORK ON

As the Staff Editor covering Activity (training, running, fitness, nutrition, wellness) on the Organic Growth Content team at Nike, you will manage the daily execution of world-class digital content experiences centered on driving business and audience growth through activity-related content! Responsible for pitching, writing, revising, and publishing stories on various running, training fitness, nutrition, health, and wellness topics. Information gathering and prioritization are crucial to your success. Knowing how to dig into internal and external keyword and topic data to understand consumer needs and pain points, prioritize how to address those needs, and create outstanding content experiences to serve consumers.

Key responsibilities:

Manage the day-to-day execution of activity-related growth content
Write and/or edit up to 3-5 articles daily in accordance with activity-focused editorial content calendar, ensuring content faithfully addresses the relevant topic and satisfies audience intent
Brainstorm, prioritize and pitch story topics within a defined keyword universe centered around running, training, fitness and nutrition
Identify internal and external specialists and build relationships for interviewing and contributing authoritative material to our activity content efforts
Build and advise a large team of reputable and trustworthy activity with content creators and subject matter expertise
Update, improve, and optimize content library on an ongoing basis to ensure all content meets high quality standards and adheres to brand guidelines
Stay up-to-date on trends and topics in the health and wellness space

WHO YOU WILL WORK WITH

You will report to the Managing Editor - and will work closely with the Director of Organic Growth Content and the Sr. Director Global, Nike.com & Nike App Marketing, to build an activity-focused growth content editorial calendar. While your primary focus will be organic growth strategies using activity content, working with internal and external promotional partners to drive organic link building, email & social traffic and partner site integration points. Working with leaders across Digital Commerce, Marketing, Digital Product and our Geography partners to understand their needs and how growth-focused activity content can help realize them.

WHAT YOU BRING

A Bachelor’s degree in Business, Journalism or a related field
2 years of additional experience in lieu of a degree
4-6 years of relevant content/editorial experience in the health and wellness space with a consistent track record of delivering successful digital content experiences at scale to drive business and audience growth
Experience building and leading a team of writers
Exceptional editing and writing skills and adept at creating content that’s authentic, data-driven, and brand-aligned
Outstanding written/oral, organizational, analytical skills, and attention to detail
Foundational understanding of SEO best-practices as it relates to content creation and optimization
Some technical background with understanding and/or hands-on experience in CMS and content creation technologies for both web and app-based experiences
Solid analytical skills with an understanding of critical metrics and the ability to pivot or double-down as needed based on content performance
Superior relationship-building with cross-functional teams to deliver results through excellent partnership, communication and negotiating skills
High level of attention to detail with the ability to work independently, manage multiple projects, adjust priorities, and work in a continuously changing environment to meet critical deadlines and demanding business objectives
Ability to provide clear direction, set measurable goals and give insight on industry trends
Not afraid to wear multiple hats and be scrappy
Passion for sport, innovation, and the brand

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.