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Sr Regional Sales Manager

Remote (United States)

Who are we?

Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category.

Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.

We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.

What you'll do

The Sr Regional Sales Manager, KeHe & Sprouts is accountable for the achievement of account-specific goals, including volume objectives, forecast accuracy, promotional execution, distribution targets, new item speed to shelf, SRM management, and retail execution.

As the Sr Regional Sales Manager, Natural you will deliver creative, fact-based solutions and thought leadership for your accounts as well as those of your direct reports.

In this position, you will be responsible for customer headquarters calls and directly managing the business flow with the broker networks for KeHe, Sprouts, and all Natural independents within the West. And this is how you will do it…

  • Achievement of sales objectives and specific volume goals through execution of account plans and brand strategies.
  • Focus on achievement of optimal AMPPS (assortment, merchandising, price, promotion and shelving) by account.
  • Develop and deliver customer plans to achieve objectives within budget, and short- and long-term solutions through best practice thought leadership.
  • Present annual business plans to customers and execute plans.
  • Manage trade funds to support marketing and promotional plans, determining pricing and distribution, while negotiating with accounts in a direct and indirect sales environment.
  • Work closely with Category Management, Trade Marketing, and other team members to produce timely business updates for senior leadership.
  • Collaborate with Customer Service, Demand Planning, and KIND internal teams to manage supply chain both directly and indirectly to deliver goods in timely and efficient manner.
  • Provide strategic direction and guidance to broker team to support AMPPS planning and customer meetings.
  • Manage broker partners through meetings (both in-person and virtual), scorecard creation, and clear communication and follow-up to ensure execution excellence. 


What you'll bring to KIND

You are...

  • Genuine in your KINDness for your team members, while holding them to high standards
  • Driven to make your work and the output of your team better each day
  • Enthusiastic about your own development as well as developing others
  • Passionate about collaborating cross-functionally to drive business change, even when it’s difficult
  • Team-oriented
  • Genuine in your desire to help make the world a KINDer place, committing to always spreading and celebrating KINDness


You have...

  • Bachelor’s Degree required, or equivalent work experience
  • Minimum of 7+ years of CPG experience in Sales, Account Management, Marketing, Category Management, or related field
  • Expert knowledge of concepts within the sales function and basic knowledge in other areas, such as sales operations and supply chain
  • Expert understanding of CPG industry and competitive landscape; ideally in the Natural channel
  • The ability to portray a confident and winning attitude in challenging business interactions
  • Excellent verbal and written communication skills and story-telling ability
  • Experience using a Trade Management system to manage planning and customer P&Ls
  • Working knowledge of trade promotion management and customer and business impacts preferred
  • Proven experience that reflects being results-oriented
  • Demonstrated ability to negotiate and influence outcomes with both internal and external contacts
  • The ability to apply financial data to make decisions and influence outcome; understanding of financial metrics, including margins, retail math, forecast/projections, velocities, and other analytical skills not mentioned
  • The ability to lay out practical and logical assortment plans based on retail space, inventory turn, and sell through
  • The ability to tell a holistic story versus taking a transactional approach


Pluses (if applicable)

  • Prior experience calling on KeHe and the Natural Channel
  • Prior experience elevating business relationship and influencing multiple levels at Sprouts
  • Broker management experience is a plus
  • Prior Trade Marketing and/or Category Management experience a plus


Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $92,000 to $122,500.

Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.


What KIND offers...

KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.

  • Competitive salary, including a target bonus and an impressive benefits package!
  • Flexible Paid Time Off. Choose what works best for you, including summer hours
  • Excellent health, dental & vision insurance, with options to fit you & your family’s needs
  • Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
  • Casual office dress code - feel free to wear your KIND gear
  • Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
  • Training & tuition reimbursement program, because continuing to learn matters and we support your development
  • A dynamic, ambitious, fun and KIND work environment
  • The opportunity and responsibility to be KIND everyday



At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.


Privacy Policy

KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link:

To view your privacy choices please follow this link.

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