Sr. Product Marketing Specialist

Dallas, TX

The Sr. Product Marketing Specialist provides product line support for holistic go-to-market activities, sales enablement content development and marketing operational readiness. This position requires close interaction with product management, customer and demand marketing, global sales enablement, and corporate communications to drive market-led priorities. Strong communication skills and a collaborative mindset are a must. Duties include converting technical product positioning into key messages and launching differentiated, value-based stories into the market. This individual is accountable for business results and cross-functional team participation.

For assigned product suites, this role will:

Collaborate across functions and silos to deliver an effective product marketing strategy and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers
Support the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, and sunset activities
Understand the market and competitive landscape to competitively position assigned products and services across all content and digital channels
Become an expert on our target customers and their buying criteria to author effective sales enablement content, including collateral, presentations, and product videos
Drive engagement with prospective and existing customers at workshops and advisory boards by creating compelling content and event experiences
Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content
Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes

Preferred Skills & Qualifications

MBA preferred; Bachelor’s degree in Marketing, Communications, Business or equivalent
At least 3 years of business-to-business product marketing experience
Editorial mindset that seeks to understand what audiences consume and how to create it
Experience marketing a product(s) through unique positioning and value-based messaging and effective sales enablement tactics
Team mentality with strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
Excellent communication skills, written and verbal
Domain expertise in the travel industry a plus

Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at compliance.office@sabre.com.

Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW

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