Sr. Product Marketing Manager

Remote Toronto, ON

Mejuri is the category-defining fine jewelry brand redefining luxury, your way. Feeling disconnected from an industry that typically markets to men, co-founder and CEO Noura Sakkijha leveraged her learnings as a third-generation jeweler to rethink the way women purchase jewelry—for themselves. In only seven years, and with a team of over 75% women, Mejuri has shipped over one million orders and opened retail stores across the globe, all while introducing new products weekly.


As part of Noura’s original vision to empower women to invest in themselves, the brand launched the Empowerment Fund to support underrepresented women and non-binary individuals with the tools to empower themselves. Mejuri continues to reach new customers through exciting community initiatives and expansion into international markets, such as the UK, Australia and Germany.


We are a team of retailers, creatives, technologists and strategists, and we are looking for someone special to join our team.


Who you'll be working with:

Hi, I’m Elaina Almazan, and I’m currently the Vice President of Brand at Mejuri, looking for a Senior Product Marketing Manager to join our growing Brand team. I’ve been with Mejuri for just under a year – and such an important year to join. While our brand is young at just under a decade old, our growth has been fast paced and exciting. In this next chapter we’re introducing new products as we scale and broaden our reach. This role is important as we believe that identity and expression with jewelry can be redefined. What was once an industry marketed to men for women, we believe in empowering and investing in yourself. We have a fun team - they’re on the pulse of consumers, love working in the fashion and luxury industries, and are passionate about working for a mission driven brand – and not to mention, we all love the product we work with. 


Mejuri is hiring a 1 year contract Senior Product Marketing Manager role to the Marketing team. This position reports to the VP of Brand. The Marketing team is responsible for the strategy and execution of all marketing campaigns and ensures that all messages and communications are consistent across channels. 


As the Senior Product Marketing Manager, you will be responsible for the go-to-market strategies for our weekly drops with a strong focus on Tier 1 and Big Bet product drops. This role is also focused on the development and performance of our product marketing initiatives by supporting best in class product marketing campaigns and ensuring cross-functional support of these initiatives. The ideal candidate will collaborate closely within Marketing, Merchandising, Design, Planning, Digital Product, Digital Experience and our internal creative team.


This position requires a driven self-starter who is motivated by the opportunity to lead the product marketing function at Mejuri. You are an influential leader who enjoys working in a fast-paced environment with cross functional partners and can motivate a team to deliver against marketing timelines. You have excellent communication skills ensuring that teams are kept informed on statuses and next steps. You wear multiple hats and are comfortable with tactical planning, strategic execution and cross-functional relationship management. You understand how campaign elements work together, how cross functional teams must support and are focused on continuously evolving the process to maintain efficiencies as Mejuri grows.


What you'll do:

  • Lead short-term and long-term strategic product marketing projects to directly drive revenue (these include weekly drops, product marketing initiatives, collaborations and new category/new audience expansion opportunities).
  • Manage the strategy, planning and execution of product marketing projects, developing go-to market strategies and determining required cross functional support. 
  • Manage product naming process by creating timelines, briefs and supports cross-functional approvals and legal checks. 
  • Develop and share product education and messaging for all drops in collaboration with cross-functional partners.
  • Support cross-functional teams with product marketing requests in email, sms, social posts, direct mail, ads, etc.
  • Consider the end-to-end customer experience by liaising with cross functional teams.
  • Maintain a deep understanding of our product, consumer, categories and competition and develop insights and strategies to drive the business.
  • Implement process improvements across projects.
  • Analyze performance and conduct postmortems to carry forward learnings to future projects
  • Work closely with key cross functional partners.


What you bring to the team:

  • Proven track record in product marketing, experience in an ecommerce business is an asset.
  • Ideally has industry experience in Consumer Packaged Goods (CPG), apparel industry, and/or DTC, but will consider candidates with a strong understanding of the industry and with diverse backgrounds
  • Experience working in a Product Marketing environment and developing best-in-class marketing programs for world-class brands
  • Possess a broad toolkit of research methods (discovery to validation, qualitative and quantitative, social listening, building customer panel and digital testing)
  • Strong leader with the ability to work cross-functionally and gain alignment across multiple stakeholders 
  • Able to article complex data in simple and easy to digest ways, strong storyteller
  • Ability to manage and prioritize multiple tasks and successfully complete projects on time and on strategy.
  • Comfortable working autonomously
  • Proactively identifies opportunities, troubleshoots as necessary and has the ability to make smart decisions quickly.
  • Detail oriented with a high level of accuracyAnalytical thinker and problem solver. Ability to use insights to improve and drive performance
  • Work hard to ensure that mutual goals and performance targets are met within the appropriate time frame
  • Excellent written and verbal communication skills, attention to detail and analytical
  • Highly organized, able to prioritize multiple projects effectively and work independently or as part of a team
  • Effectively navigates through complexities and seeks out solutions and ways to create clear paths forward
  • Excellent communication, organizational and multitasking skills
  • Comfortable working autonomously and collaboratively with a teamImpeccable attention to detail
  • Resourceful and strategic thinker - explores solutions independently and presents recommendations to resolve issues
  • Ability to manage multiple demands


Things we consider an asset:

  • Knowledge of the Mejuri brand and products


Benefits at Mejuri:

  • A minimum of three weeks vacation, plus personal days and three religious observance days.
  • A hybrid work model for all corporate roles.
  • ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
  • Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
  • Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
  • Semi-annual performance reviews.
  • Internal coaching department and learning and development to support career growth and plans for everyone.
  • A generous product discount!


Please note that these benefits apply to full-time employees.


Location:

At Mejuri we embrace a hybrid working environment and support our corporate employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration and deepen relationships with one another.


Accommodation / Accessibility:

Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.


Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

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