Sr. Product Marketing Manager

New York, NY

Global Brand & Marketing (GBM), US Group Benefits

We are seeking a Sr. Product Marketing Manager – Dental and Vision to accelerate growth for MetLife’s Group Benefits business. You’ll work across our key market segments, becoming familiar with MetLife’s broad range of industry-leading core and voluntary benefits products and shaping crucial strategies to drive impact. In this role, you will help drive brand awareness, consideration and engagement with our key audiences through compelling product content and marketing strategies.

Overall, your work will help to fuel MetLife’s purpose of generating financial security for our customers—reducing risk, increasing control, and providing peace of mind for employees and families when life is surprising and uncertain.

Role Value Proposition:

The Sr. Product Marketing Manager is responsible for helping to strategize and develop impactful marketing strategies that reach our target employer and broker audiences—leading to revenue lift, market growth, increased product awareness and consideration, and ongoing industry leadership. In this role, you will be the product marketing lead for MetLife’s Dental and Vision offerings, each a cornerstone of MetLife’s core benefits offerings. Dental insurance is a $50B+ market, and MetLife is the leading commercial carrier and #2 player overall. With the recent acquisition of Versant Health, MetLife is now the market’s #3 vision insurance player.

In this role, you’ll work on the Insights, Analytics & Product Marketing team, which is responsible for unlocking customer and marketplace data and insights, translating these insights into meaningful, customer-centric value propositions. The product marketing team will have specific responsibility for building marketing content and strategies to activate them in powerful, differentiating ways. The team provides strategic guidance across our entire Group Benefits product portfolio, including Life, Disability, Dental, Vision, Pet, Accident & Health, HSA, Financial Wellness and Legal Plans.

You’ll work firsthand with key business partners, stakeholders and leadership on an array of fast-paced initiatives, furnishing sales leaders and their teams with the necessary tools for customer engagement, acquisition, and retention. You’ll lead the development of differentiated and impactful go-to-market strategies and content based on insights and data, supporting sales to engage prospects and partners, grow relationships, and win new business. You’ll develop compelling messaging that drive product innovations and create exciting marketing campaigns. In many ways, you’ll be on the front lines, channeling creative strategy and skilled execution to see immediate and long-range results. Additionally, you’ll partner with our Integrated and Customer Marketing teams to define robust activation plans across key channels—and execute.

You’ll also work closely with other teams, including members of our Product Center of Excellence, Heads of markets and product/pricing, strategy, and communications. You’ll build strategic partnerships with key stakeholders to guide content, ensuring a cohesive and consistent approach across products, channels and audiences.

Key Responsibilities:

Build compelling, forward-looking product value propositions based on data and insights that drive differentiation and growth
Develop robust activation plans to execute on value propositions across key digital and non-digital channels
Identify opportunities to drive cohesiveness, consistency and efficiency across MetLife’s Group Benefits product portfolio
Collaborate with Insights & Intelligence team to shape product research opportunities to achieve desired outcomes to inform product strategy / value proposition
Translate key customer/market insights into actionable marketing strategies that drive short- and long-term impact
Partner closely with various business and marketing support teams and peers, including Integrated Marketing, Group Benefits Leadership and Communications to help define, deliver and execute on product related business strategies
Lead go-to-market strategies for new product launches and innovation opportunities
Develop a keen understanding of Group Benefits business and key offerings, and guide marketing strategies and recommendations to achieve business objectives
Gain a deep understanding of MetLife’s target customers, and build a strong capability to translate needs and preferences to drive compelling communications
Maintain budget including ongoing tracking and reporting to leadership, and provide input to annual strategic/financial planning process
Perform other related duties as assigned or required

Essential Business Experience and Technical Skills:

Required:

6-8+ years of relevant professional experience
Intellectual curiosity, driving impactful questioning for internal/external business partners
Strong influence/relationship management skills
Customer-centric approach to work
Experience navigating a matrixed business environment
Problem solver and critical thinker
Proven track record of innovation and forward-thinking solutions to business challenges
Strong presentation skills

Preferred:

Bachelor’s Degree preferred; MBA is a plus
4-6+ years of experience in marketing
Fundamental finance & budgeting concepts
Agency experience/exposure is preferred

Business Category

Global Benefits Marketing

Number of Openings

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

MetLife:

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

We are one of the largest institutional investors in the U.S. with $651 billion of total assets under management as of September 30, 2020. We are ranked #48 on the Fortune 500 list for 2020. In 2019, we were named to the Dow Jones Sustainability Index (DJSI) for the fourth year in a row. DJSI is a global index to track the leading sustainability-driven companies.

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife. For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.