Sr. Product Marketing Manager

We are Compulse, the Sinclair Broadcast Group division focused on marketing/advertising technology (MarTech/AdTech). We’re building a best-in-class omni-channel marketing platform for media companies and digital agencies to sell more digital advertising. Our SaaS-based platform supports omni-channel media planning, sales proposals, automated fulfillment, and insightful and actionable reporting and analytics.

We operate in a fast paced, customer-focused, dynamic environment where everyone on the team is committed to the growth of our customers and company. Highly entrepreneurial, our success comes from employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward performance, support individual development and foster a fun work environment. 

We are seeking a Sr. Product Marketing Manager to collaborate with product management, marketing, sales, customer success and partners to successfully launch new products and grow existing products.

Responsibilities:

• Work cross-functionally to develop go-to-market (GTM) plans to successfully launch new products, initiatives and major new features to market
• Create product content, including product positioning – for marketing content and sales materials
• Prepare and present product training for sales, customers, and other stakeholders
• Be a subject matter expert for Compulse products - supporting sales meetings, demos, conferences, partners, executive meetings, and other stakeholders as needed
• Be an industry expert – customer needs, requirements, trends, competitors, opportunities, etc.
• Provide customer, sales and market feedback to product teams – detailing use cases, competitive threats, prioritization, market opportunity, etc.
• Leverage customer feedback and data to identify new opportunities, determine product/feature success and improve customer experience

Required Qualifications:

• Bachelor's Degree
• 7+ years of experience in product marketing, product management, and/or other Ad Tech disciplines
• Success launching SaaS-based products, preferably in the AdTech market
• Experience working directly with customers, sales, marketing and executives
• Proven analytical thinking, content generation, project management, attention to detail, and exceptional organizational skills
• Track record of delivering results, ownership, and strong focus on growth
• Excellent written and verbal communication skills; ability to influence effectively across all levels
• Positive attitude and good culture fit is a must.

Preferred Qualifications:

• Experience with advertising/marketing products
• Knowledge of the advertising ecosystem/industry highly desired, including media planning, Demand Side Platforms (DSPs), programmatic advertising, Facebook Ads, Google AdWords and related performance metrics
• Experience with data analytics, reporting, UIs, self-serve and customer experience
• Strong PowerPoint skills to expedite content creation. Bonus would be ‘Photoshop’ and/or video editing
• White label or channel marketing experience a plus, but not required.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Compulse is a leading marketing technology company for media companies and agencies. Our single-solution platform makes omni-channel digital marketing easier by combining media planning, sales enablement, order management, fulfillment, and performance analytics, all consolidated into one UI.

The platform leverages more than 100 API integrations with leading martech solutions to streamline ad ops from proposal to fulfillment. Our customers use our powerful and easy-to-use tools to attract, engage, and delight customers.

With U.S. offices in Baltimore, Denver, Seattle, Bellevue, New York City, and San Francisco, and international offices in Delhi, Bogota and Eastern Europe, our team is passionate about putting our customers first.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The Company is committed to fair and equitable compensation practices. The base salary compensation range for this role is $120,000k-$140,000k and this position is eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan. Please note that the compensation information provided is a good faith estimate for Colorado-based hires only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.