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Sr. Manager, Innovation

Remote Boston, MA

A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule. 


In this role, the Sr. Manager, Innovation will be responsible for driving new product development, identifying emerging trends, creating groundbreaking strategies, and launching multiple brands that will elevate our position in the market. You will lead a team and collaborate with cross-functional groups to develop and implement innovative ideas that cater to evolving consumer preferences, regulatory requirements, and sustainability considerations in the alcohol industry.


What You'll Brew: 

Strategic Beverage Marketing

  • Devise and execute avant-garde marketing strategies that resonate with target audiences and elevate brand visibility
  • Collaborate with cross-functional teams to develop compelling narratives that highlight the unique aspects of our alcoholic beverages
  • Harness market insights to identify trends, consumer preferences, and market gaps, leveraging this data to drive innovative marketing campaigns


Innovative Product Development

  • Spearhead the ideation, development, and launch of groundbreaking alcoholic beverage offerings
  • Cultivate an environment of continuous innovation, encouraging your team members and coworkers to explore novel ingredients, production methods, and packaging concepts
  • Collaborate closely with R&D, suppliers, and external partners to transform visionary ideas into tangible, market-ready products


Entrepreneurial Mindset Cultivation

  • Foster an entrepreneurial culture within the team, nurturing an atmosphere where calculated risk taking and creativity thrive
  • Champion a culture of experimentation, embracing both successes and failures as learning opportunities
  • Stay attuned to industry trends and emerging technologies, proactively integrating them into product and marketing strategies


Team and Cross-Functional Leadership

  • Lead and inspire a diverse team of innovation professionals, guiding them towards ambitious goals
  • Collaborate with Sales, Operations, and Finance teams to ensure seamless alignment of strategies and efficient execution
  • Develop strong relationships with key stakeholders, including wholesalers, retailers, and industry influencers
  • Must be able to influence without authority and manage up regularly to Sr. leadership including the ELT


Data-Driven Insights

  • Utilize data analytics to measure the impact of marketing campaigns and product launches, adapting strategies based on real-time feedback
  • Apply market intelligence to forecast consumer demand, anticipate shifts, and drive preemptive market responses
  • Oversee project budgets, and manage effective tactics and spending


Regular travel in the market to service retailers and wholesalers


What Ingredients You'll Bring: 

Minimum Qualifications:

  • Bachelor’s Degree
  • Minimum of 7 years’ experience in a results-oriented consumer product marketing role or marketing-driven firm
  • Strong knowledge of general alcohol beverage industry trends, products, brands, regulations, and completive activity
  • Minimum 2 years’ experience managing successful teams
  • Strong leadership skills with the ability to foster creativity and collaboration
  • Demonstrated track record of successful product launches and marketing campaigns
  • Entrepreneurial spirit with a knack for identifying and capitalizing on new market opportunities
  • Exceptional communication and presentation skills
  • Proficiency in data analysis tools and market research methodologies


Preferred Qualifications:

  • Master’s Degree
  • Alcohol, beverage industry or traditional CPG experience
  • Experience in innovation roles


Level: 4

Some Perks:

Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.


In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

  • Tuition reimbursement
  • Fertility/adoption support
  • Free financial coaching
  • Health & wellness program and discounts
  • Professional development & training
  • Free beer!


Talk to your recruiter about eligibility


Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.

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