Sr. Digital Media Demand Manager

San Francisco, CA

Workday is seeking a Senior Media Marketing Manager on the Media Center of Excellence team to lead demand gen performance media programs. We are looking for an experienced and strategic media expert who loves has a thirst for business and thrives on data to drive continued performance improvements to media investments.

This role offers great growth potential, above and beyond the business driving programs, to include strategic contributions as the team grows its value offering across marketing as a whole.

Responsibilities include.

Set strategic media guidance for end-to-end demand generation media plans Manage and direct media agency for the planning, implementation and reporting of paid performance media Collaborate with cross-channel Media CoE SME to ensure best practices and opportunity use of channels Steward of paid media activities to ensure investment align to strategy and deliver on KPIs, Media budget maintenance Portfolio management, connecting individual campaign efforts to the larger customer journey.

About You

Basic Qualifications

5-7 years national media planning/buying experience, with a high focus to digital, performance based media (i.e. paid social, paid search and content syndication)
Experience working with B2B, C-level audiences, driving demand generation programs
General knowledge regarding audience segmentation and DMP tools, AAM is a plus!
Ability to review digital campaign performance data and output a clear informative story.
Proactive mindset, that enjoys working with a team
Experience working with Adobe ad Cloud and Adobe Analytics, Tableau, media attribution models and complex dashboards

Other Qualifications

Experience working across international markets a plus
Strong verbal and written communications skills; attention to detail and ability to refine communications to simplify and showcase often complex issues
Proven track record to effectively execute integrated marketing programs on both a strategic and tactical level
Strong problem solving, priority setting, facilitation, multi-tasking, and collaboration skills
Ability to work independently, lead project related budgets, and thrive in a fast-paced, dynamic environment
Ability to and track, monitor and analyze campaign performance, overall spend and make data-driven decisions
Strong interpersonal skills and capable of building positive relationships across multiple teams and time zones

As a federal contractor, Workday is requiring all new hires to verify that they are fully-vaccinated against COVID-19 within 72 hours of beginning employment with Workday, consistent with applicable law. Workday is an equal opportunity employer. Candidates who are not vaccinated due to a sincerely held religious belief, medical reasons, or other legally-protected reason should contact accommodations@workday.com to explore what, if any, reasonable accommodations or exemptions Workday is able to offer.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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