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Sr. Copywriter/Digital Content Producer

Hingham, MA

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.


Bringing women smile-worthy style across multiple generations, Talbots is a heritage retail brand with an established voice and a large, loyal customer base. But we’re always looking to attract new customers, and we have aggressive goals for digital growth in key demographics and core product categories.


The Sr. Copywriter/Digital Content Producer will write, develop, edit, and publish content and copy for a variety of digital platforms, including websites, videos, email marketing campaigns, and social media posts.


The ideal candidate loves storytelling and is passionate about the latest social media trends. You will have demonstrated the ability to tap into current trends, understand the differences between TikTok and Instagram, and have an infectious passion for social media in general, both professionally and personally.


This position will be hybrid working in our Hingham, MA location.


What We Offer:

  • Growth! Here at Talbots our goal is to give you the tools to grow beyond this position and into the next.
  • Condensed Work Week! If we have no work obligations, our Life-Work balance approach allows for us to start our weekend at 1pm on Fridays.
  • Complete Benefit Package! Our benefits kick off the first day of the month after your start date! Discover more about our full benefits package here. We have competitive time off, including paid time to volunteer within the community.
  • Merchandise Discounts! 50% off Talbots and our Haven Well Within brand as well as local business discounts (where applicable)!


What You’ll Do:

  • Conceptualize new copy ideas for brand moment storytelling that are emotional and engaging.
  • Optimizing social media posts (language, tone, message) based on our target audience’s behaviors and lifestyle. 
  • Complete specific requests based on monthly, weekly, and daily briefs from partners amidst and ever-growing, dynamic business and social media landscape.
  • Work closely with digital marketing and merchants to amplify selling points for hero items and current storytelling objectives.
  • Partner closely with Sr. Digital Designers, Sr. Art Directors, Sr. Merchants, Project Managers, and the Marketing team, as well as other key stakeholders in making every piece effective, compelling, accurate and customer-centric to execute fresh approaches.
  • Work on scheduled projects with the ability to switch gears at a moment’s notice to meet business needs. 
  • Partner with Project Management and Design to finetune processes and evolve best practices.


Who You Are: 

  • Bachelor’s degree in advertising, marketing, journalism, English or related field 
  • 5+ years copywriting experience in advertising, direct marketing, promotion, publishing, or related field. Background in retail a plus
  • Has a portfolio of creative work that demonstrates focus on retail and/or web strategy and execution; or on catalog item copy, headline, long & short editorial. Or on all three (a link or PDF samples preferred) 
  • Understands the way a brand voice works in different channels; ability to strategize and craft it respectively. Proven ability to write with purpose, infuse copy with emotion
  • Possesses strong concepting, detail-mindedness and a passion for words
  • Loves teams, teamwork, listening, interpreting, learning, participating, and inspiring


Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities.


If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

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