Sr. Brand Manager

Chicago, IL

Sr. Brand Managers are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy- advertising- media- and agency management. This position is best suited for someone who is creative- has a bias for action- a love for social media- and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Senior Brand Manager role on Oscar Mayer brings with it the opportunity to lead an award winning brand. You will work on the Keep It Oscar campaign- a new masterbrand refresh that brings together cold cuts- hot dogs- and bacon. Through this campaign we celebrate the lighter- not-so-serious side of life- and bring levity to all kinds of situations. You’ll work on newsworthy activations and leverage our famous “Hotdoggers” and the iconic Wienermobile to breakthrough in culture and build this brand.

Key Components of the Role

  • Build breakthrough communications that will build brand equity and drive long-term growth for the business
  • Manage end to end creative strategy
  • Own creative brief for external collaborators
  • Identify best creative territory/big idea for development
  • Drive agency discussion- owner of feedback to lead agency
  • Think strategically and holistically across full marketing mix- with specific focus and passion on emerging platforms
  • Approve research framework for creative development
  • Lead ABM in hands-on collaboration with dedicated social media team- engaging the brand in culture
  • Manage team with 2 direct reports and full team of 15 including
  • ABM responsible for partnering on brief development and execution of 360 marketing campaigns and activations- bringing the brand into culture- and exploding creative ideas across social media platforms in collaboration with our dedicated in house social media agency
  • Marketing manager of Wienermobile program- including a fleet of 6 Wienermobiles- 12 “Hotdoggers” dedicated to bringing Oscar Mayer across the country at events and via social media- and the administrator of the Wienermobile program
  • Drive strong collaboration with category marketing- central marketing- consumer insights- sales- finance- and agency partners to take creative ideas & activations from concept to reality
  • Lead discussions during presentations with business unit and marketing senior leadership
  • Lead full cross-agency team (creative- social- media- PR) to bring ideas to life and extend campaign across relevant channels
  • Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
  • Analyze data to develop strategies and assess in market results to drive business objectives
  • Responsible for delivering creative work and activations on time and on budget


  • Creative innovators with the courage to stand up for ideas and are passionate about the power of brand- design & consumer experience to impact strategic direction of business
  • Proven track record of drive for results and leadership
  • Operates with agility with solid problem solving and simplification skills
  • Strong communication- influence and relationship building skills in a cross-functional team environment
  • 7+ years of proven experience in marketing for a CPG company or experience supporting on the agency side (advertising- consulting- media)- social media specific experience a plus
  • Bachelor’s degree required
  • Models resiliency in a dynamic- fast paced work environment that requires flexibility to manage multiple simultaneous projects

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.

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