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Specialist II, Running Brand Marketing NYC

New York, NY

Become a Part of the NIKE, Inc. Team


NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.


NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.


The annual base salary for this position ranges from $62,200.00 in our lowest geographic market to $139,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.Information about benefits can be found here.

 

Descriptions

Nike Brand Management is the Marketing function responsible for unlocking our ability to connect with the consumer holistically across a spectrum of performance, lifestyle, and fashion. Our goal is to know & serve their motivations & needs, so we can unlock the power of sport for every athlete*!


Who we are looking for

We’re looking for a North America Running Brand Specialist to join our team in New York City under our Women’s Marketing offense.


This role will office out of our Nike New York Headquarters, supporting the Running Team’s local marketing concepts and executions. The candidate will have the opportunity to assist the team in both process/project management as well as experiential support (planning, concepting, and executing on the ground activations).


They should be ready to embrace an approach that will challenge the status quo and push the Brand to new places – helping translate insights into unique strategies and concepts. Someone with a deep curiosity and desire to grow and learn the ropes of Nike strategy and consumer connection in a key global city.


Additionally, they should have a results-driven approach to their work, demonstrating an ability to lead multiple tasks while building strong working relationships across a matrixed organization.


What you will work on

If this is you, you’ll be working with a network of city, geo, and global functions within Women’s Brand Management to support key product marketing priorities and help define the seasonal, annual, and long-term brand plans that will serve the needs of our running consumers.


You and your team will be responsible for driving true end to end accountability for seasonal and daily consumer brand offense alongside our various functional partners. You will lead work with an end in mind vision and direction – focused on brilliant execution.


Specifically, the NYC Running Brand Specialist will:

  • Act as the “Product/Innovation Center of Excellence”:
  • Serve as go-to expert for all aspects related to seasonal product, acting as resident expert on a technical level with key running performance styles.
  • Access and place orders via internal platforms (CIMS, CSI, Nike.net, SAP) for key contractual and NYC partners; keeping accurate records and documentation for loss prevention.
  • Manage, sort, distribute all product orders, including maintenance of product storage areas.
  • Work closely with inventory management and promo planning team to place seasonal product buys and ensure timely product program execution.
  • Monitor and identify consumer and marketplace trends:
  • Stay alert and active in both the physical and digital local running communities.
  • Share and digest insights + key consumer shifts with key partners.
  • Leverage those insights to amplify big ideas and help shape the city strategy, aligned to opportunities in the geo.
  • Recommend key marketing levers and provide input on opportunities for in-season adjustment.
  • Engage the communities and relationships that matter:
  • Maintain consistent connection to our club, crew, partners, and community leaders.
  • Understand the landscape of our network and where and how to both support their connection to the brand and apply their expertise.
  • Act as the first point of connection for all ingoing or outgoing network requests.
  • Forge new relationships through city exploration and continued community outreach.
  • Project Management:
  • Keep teams tracking toward internal and external timelines and goals; owning master workback schedules and run-of-shows.
  • Develop personal and team expertise in supporting Nike tools and project management platforms: Air Table, BOX, Slack, Keynote, Beeline, Coupa, Contracts Central, Annaqua, etc.
  • Work cross-functionality among the matrix to find solutions, stay integrated, and drive efficiency.
  • Drive initiative recap and teardown process - tracking cumulative engagement/results to deliver insights that will inform future work.
  • Help to manage in-year and seasonal budget allocation.
  • Manage the ebbs and flows of activation timelines.
  • Note: may be required to be in office outside of M-Th anchor days, after traditional working hours, and with potential weekend work if aligned with activations like the NYC Marathon, etc.


Who you will work with

As the New York City Running Brand Specialist, you will report directly to the New York City Senior Manager of Running, seated within Nike’s Women’s Marketing Offense.


To facilitate the development and implementation of those plans and cultivate a one team mentality, you will build and maintain effective relationships across a diverse set of internal and external partners, including the following:

  • NYC cross-functional + cross Field of Play teammates
  • Geo and Global Marketing Teams
  • Sports Marketing
  • Energy Marketing
  • Brand Creative
  • Integrated Media
  • Social and Community Impact
  • Nike Communications + Media Relations
  • Agency Partners


Finally, in this role you will be an agile part of the North America team and play a meaningful role in creating a positive and inclusive working environment.


ENTRY LEADER: Be Empowered to Grow within Nike and Create the Future.


WHAT YOU BRING

  • Experience and/or passion for the running and fitness world: +1-3 years of experience in Running/Fitness Retail, Marketing, and/or Event Production
  • Autonomous and entrepreneurial, proactive work management style
  • An understanding of media and digital platforms
  • Phenomenal relationship-building + problem-solving skills
  • Outstanding task management across multiple work streams with attention to details
  • Strong communication skills, both verbal and written, flexing between senior leadership communication and more detailed functional communication
  • Experience with public speaking and presenting work to larger groups of people
  • Knowledge of the NYC market + consumer trends
  • Ability to travel up to 15% of the time


The Functional Competencies:

  • Core: Project Management, Relationship building, Brand Strategy
  • Art: Creativity, Passion, Curiosity
  • Science: Understanding of the Digital Landscape, Running Industry, Culture, and Product Knowledge


Leadership Competencies:

  • Grow Yourself. Constantly pushing yourself to learn, expand and grow through a curious and infinite mentality.
  • Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.
  • Acts with Courage. You take informed risks and showcase an ambitious, creative and innovative mentality.
  • Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.
  • Champions Effective Partnership. This role will be the driver of collaboration with a process-oriented approach and finding ways to drive efficient work.
  • Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.
  • Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.
  • Thinks Strategically. You envision a future that doesn’t exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.
  • Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.


NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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