Specialist, Communications

Santa Monica, CA

The Communications Specialist, Motorsports will support the Communications Manager in the development and execution of strategic PR communications and national campaigns with the goal of increasing attribution and affinity and for the Red Bull brand and its events, athletes and media projects. The role will help to shape the annual Communications plan, and support execution of all Communications efforts on-time, on-budget and on-target.

  • Build awareness of Motorsports projects, events and athletes; tailor campaigns to target and engage priority audiences and endemic trade; generate excitement for Motorsports properties with editorial partners and in media that matter
  • Translate the larger Communications vision, goals, and core strategies for Sports to create the most efficient tactics that drive media coverage to reach new consumers and influencers in your specific realm of Motorsports
  • In partnership with SaMo Sports Marketing leadership, lead the development of communications strategy and plan for Motorsports-focused Media House projects
  • Partner and manage external agencies to create plans that amplify our brand campaigns & assets, positioning of products and services, news & announcements, etc.
  • Evaluate the potential media impact of new artists and event concepts as a counterpart to Sports Marketing
  • Ensure Sports marketing communications build momentum and deliver lasting impact
  • Be constantly aware of emerging trends products and technologies and identify opportunities to apply new technologies, products and services to campaigns


  • Represent Red Bull’s voice with the consumer. Oversee accurate and consistent messaging of the Red Bull brand in all Motorsports marketing & communications
  • Devise 'breakthrough' buzzworthy PR national moments and campaigns to elevate the company's message, bringing new perspectives and vision that tap into the company's disruptive roots
  • Develop, maintain, and nurture media and opinion leader relationships
  • Proactively and reactively pitch media outlets for coverage on Red Bull across relevant corporate, consumer, and lifestyle media
  • Identify and oversee necessary tools, such as photography, needed for optimal story telling
  • Develop and share best practices
  • Work effectively under pressure and utilize strong project management skills to meet deadlines

Your areas of knowledge and expertise

that matter most for this role:

  • 1+ years of experience in PR / Communications experiencemarketing high profile brands or within motorsports/sports agency account management
  • Ability to work autonomously while taking direction from Regional and SaMo leadership
  • Understanding – both consumer and trends - of the diverse U.S. media and art media landscape
  • Track record of delivering results against tight deadlines
  • Strong communication skills, including written, verbal and presentations
  • Strong planning, prioritization and project management competencies
  • Creative thinker and innovator; in touch with digital, Sports, trends, etc
  • Able to travel as needed; work flexible hours/days of week and weekends
  • Bachelor's degree preferred
  • English
  • Permanent
  • Benefits eligible

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