Social Producer

Miami, FL

Social Media is important to the lifecycle of Red Bull social channels. Red Bull's social media presence is engaging more than 40 million Facebook fans, setting live-streaming records on YouTube, enabling rich customer dialogues via Twitter, and much more. The Producer of Social Media ensures a pipeline of content for Red Bull US & Red Bull main channels, providing best in class guidance across the Networks and building social content across key verticals, tentpole moments, and for daily content needs. Reporting to the Director of Media in your region, you will support new social media programs and content output across earned, managed, and owned platforms.


RESPONSIBILITIES

Areas that play to your strengths


All the responsibilities we'll trust you with:

SOCIAL CONTENT PIPELINE

  • Ensure a pipeline of engaging social content for Red Bull USA & Main Channels across Earned and Managed social platforms
  • Build daily content needs by aligning with our @redbullusa social team, Network Producers, and regional team on content pipeline
  • Pitch and implement social content pieces to be distributed across all social media platforms, with a focus on TikTok and Instagram
  • Oversee content strategy and plans for assigned projects and social content pieces
  • Evolve Red Bull's social content to be best in class while meeting ever-evolving platform needs
  • Help ensure consistency of message and brand values across multiple platforms and playgrounds while tailoring each piece of content per platform, per audience


CONTENT INNOVATION AND CROSS FUNCTIONAL EDUCATION

  • Help guide the broader organization network teams to produce content based on trending topics, athlete/artist moments, Red Bull events and playgrounds
  • Work cross functionally to advise and support the business and their social content plans and deliveries with content plan support
  • Create forward-leaning multi-platform content that generates buzz and increases engagement for Red Bull's Media Network
  • Educate all Network and Regional content production teams to improve all content to include social needs
  • Develop close collaboration with RBMH and RBNA to ensure consistency across all social content


TEAM MANAGEMENT

  • Manage output of social content for US main channels and team workflow
  • Hire and manage contract and partner productions/individuals and deliverables
  • Source outside creators to help develop a creator network according to the Sr. Manager of Social Opinion Leaders so they can be leveraged for content development and increase brand awareness and social channel growth
  • Work with Media Insights to ensure consumer and platform insights are considered and incorporated into their content creation
  • Hold team and creator network accountable to Red Bull's content standards and legal guidelines, without it getting in the way of innovation and creativity


EXPERIENCE

Your areas of knowledge and expertise


That matter most for this role:

  • 4 years as producer of content in multi-channel content creation and production
  • 2+ years immersed in the social and digital landscape
  • Best-in-class editorial skills
  • Mature, collaborative, problem solver, partner, autonomous
  • In-depth expertise with digital and social content best practices
  • Ability to work collaboratively and to foster communication internally and externally
  • Bachelor's Degree Preferred
  • English
  • Travel 20-30%
  • Permanent

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