Social Media Strategy Manager

Chicago, IL

As the Social Media Strategy Manager, you will lead national social media for GTI Retail Brands. You are responsible for the complete stewardship of Social Media as an integral piece of the larger Communication Channel Strategy and Consumer Journey (aka path-to-purchase). Your purview includes social channel strategy (Facebook, Instagram, Twitter, other), content strategy, supervision of content development/production, campaign execution, and tracking/reporting KPIs. The overall goal of this position is to simultaneously build brand through content engagement and effectively move consumers through the sales funnel (acquisition and retention of followers). A crucial part of this role is to collaborate and coordinate with team members assigned to SEO, digital strategy, community management and reputation management. The Social Media Strategy Manager will report to the Retail Marketing Brand Director. The Social Media Strategy Manager will also play a role guiding social media content supplied by from the corporate organization, store managers, and other hyper-local initiatives.

Responsibilities

Social Media Subject Matter Expert

Represent the role of social channels in relationship to consumer behavior and retail brand goals; develop social marketing strategies that are native to individual channels and demonstrate tangible ROI
Develop tactics, plans, partnerships, tools and creative partners that help achieve the business goals
Seek out strategic partnership opportunities with content publishers
Be at the cutting edge of the cultural zeitgeist; understanding internet, social and meme culture and how to credibly and sensitively work within it while maintaining brand safety/compliance
Grow and manage social engagement ensuring milestones are set and met
Establish and maintain collaborative/cooperative relationship with GTI Social Media Team to create a culture of best practices, sharing, and continuity

Content Strategy, Development and Management

Develop and maintain a complete Social Media Content Strategy and Calendar that works in sync with the larger Promotional Calendar of the brands, cultural calendars (key cannabis holidays), and GTI product news/introductions
Execute social media publishing strategies ensuring that all posts are accurate, punctual, safe; implement brand filters that ensure we are “on-brand”
Demonstrate how brands participate in social media in an authentic way
Maintain relationships with external and internal agencies/design teams to brief and manage original content creation; manage creative partner relationships.
Explore the creative boundaries of the medium using technology tools and external resources

Reporting, Analytics, Insights

Collect, analyze and use social data to affect change
Identify opportunities and vulnerabilities for the brands using listening and sentiment analysis
Report on campaigns and augment our approach based on analysis to ensure the most effective approach
Maintain competitive intelligence
Set retail brand performance baselines and goals

Qualifications

4 year degree in marketing or related field preferred
6-8 years in a related marketing role
Must have strong work ethic and attention to detail
The candidate is passionate and knowledgeable about cannabis, culture
Excellent communication, collaboration, and planning skills with meticulous attention to detail
Ability to successfully organize, prioritize and manage multiple projects under strict deadlines
Must be self-motivated and comfortable working autonomously
Must understand and comply with the rules, regulations, policies, and procedures of GTI
Must have a solid understanding of the Medical Cannabis laws and regulations, rules and regulations set forth by the state and the D.O.A.; a pursuit to further their understanding and knowledge of the industry and the laws is appreciated and commendable

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age