Social Media Strategist

West Hollywood, CA

Versed makes products that perform for skin, body, and planet. More importantly, Versed strives to make those products for everyone, inclusive of identity, income, and status.

With a proven track record of launching products and initiatives that move our industry forward, we’re building on our team of dynamic leaders who are ready to redefine clean skincare for everyone. The Social Media Strategist will be a key team member working with the Brand Marketing department to develop and execute strategies focused on increasing brand awareness, engagement, and driving traffic to our site and online communities. The ideal candidate will be a strategic thinker, possessing both right and left-brain skills, with the ability to develop creative solutions to business challenges and then execute them flawlessly. They will possess a passion for social media and a love for personal care brands. This role will intensely collaborate with cross-functional Content, Creative, Digital, and Retail Merchandising teams and then focus on executing plans to support company initiatives.

Job Duties:

Manage all social media platforms on a daily basis, posting engaging brand and channel-appropriate content
Partner with the Senior Content Manager to lead the strategy and execution of an imaginative and results-driven social presence, extending our DNA into a leading, social-first brand
Develop and execute social media strategies and day-to-day activities that grow following, engage our audience, and drive sales for the brand
Develop and manage an annual social roadmap, supporting key brand milestones, and product launches through innovative, share-worthy campaigns
Analyze, measure, and report on social media efforts, identifying and actioning opportunities for greater success
Stay abreast of trending topics and platform changes, actioning opportunities, and optimizing strategy in a timely manner
Manage an asset library, sourcing and organizing UGC
Partner with Influencer and Paid Social teams to ensure alignment on cross-promotional campaigns
Drive partnerships with like-minded brands for social campaigns and giveaways
Partner with retailer social teams to push strategic co-marketing programs that drive brand objectives
Collaborate cross-functionally with Content and Creative to coordinate social media content with the editorial, merchandise, and marketing initiatives

Skills and Qualifications:

4+ years of experience in social media marketing in beauty, wellness, or lifestyle for a consumer product brand
Possess strong communication skills and a collaborative spirit
Possess excellent attention to detail and a keen eye for design
Demonstrated success leading innovative and ROI-driven social initiatives from ideation through execution and reporting
Comfortable analyzing data and using insights to drive strategy
Versed in all channels relevant to social-first beauty brands
Experience using platforms, tools, and programs related to social content creation, management, and publishing (Curalate/Bazaar Voice, Sprout)
Graphic design experience a plus