Social Media Strategist

Social Media Strategist

Mint is a digital growth agency built for disruptive DTC brands. We deliver business growth through data driven, high performance marketing.

The Task at Hand:

You must have a proven ability to use data to identify insights and build compelling stories, ask questions, evaluate work, learn and adapt quickly.

Roles & Responsibilities:

• To understand business goals and user needs, then plan, develop and deliver clear, relevant content that brings the two together. 
• Develop and Execute creative and relevant Social Media and Influencer campaigns for your customers that include ability to conceptualize contests and social initiatives  to increase social media engagement and following.
• Manage Creative from pillars & campaign Ideation to Production shoots including Moodboard and Shot List creation 
• Work cross functionally to ensure cohesive strategy with paid media, email, and the marketing calendar
• Work with our graphics designer and other marketing team members to ideate and produce social content.
• Work with Influencer Relations Specialist to repurpose content on social platforms and strategize on types of content you would like from influencers 
• Work with Social Media Support that all content is scheduled for the month across all platforms
• Daily management of all social media channels, including scheduled posts on weekends and off hours.
• Ongoing creation of new content concepts in response to fan/follower engagement behaviors, industry trends, holidays etc.
• Track, report & evaluate social media data, analytics and ROI reports with suggestions for growth and recommend improvements to increase effectiveness.
• Update job knowledge by participating in educational opportunities, blogs, other instagram profiles.
• Maintaining an awareness of current trends in topics and social media platforms 
• Research trends to create content that is applicable to current trends and news.

Requirements:  

• A solid understanding of social media is required.
• Strong logical and analytical skills are needed 
• Ability to effectively manage multiple projects and keep organized.
• Strong communication skills, verbal and written.
• Strong attention to detail and ability to meet deadlines.
• Must be able to work in a demanding, fast-paced environment.
• Ability to generate ideas for content and copywriting 
• Organized and accountable for responsibilities and projects.
• Passion for media, technology and popular culture, with an understanding of existing and emerging social networks.