Social Media Strategist

Remote New York, NY

Bustle Digital Group is seeking a full-time Social Media Strategist to join our Parenting team, working specifically on Scary Mommy and Romper.


The ideal candidate should be a self-starter, capable of juggling many tasks, and comfortable working in a fast-paced environment. The Social Media Strategist will work closely with the Scary Mommy and Romper editorial teams — as well as with both brands’ Social Media Managers — and own both brands’ day-to-day social posting across various platforms, most specifically Facebook and Twitter. Other responsibilities will include regular data analysis, creative ideation and execution on social franchises/series, and continuing to develop both brands’ identities on social media. 


Applicants should have a passion for parenting content and be up-to-speed on current issues impacting young parents. The candidate should be fluent in all major social platforms (specifically Facebook and Twitter); and possess strong communication skills. A great work ethic, ability to take initiative, and a deep understanding of Romper and Scary Mommy’s voice is a must.


Responsibilities

  • Manage day-to-day posting for Romper and Scary Mommy on Facebook and Twitter
  • Help develop Romper and Scary Mommy’s social strategies 
  • Regularly pitch new, innovative social concepts and ideas 
  • Help with strategy and execution of digital issues and covers 
  • Use analytics tools to track growth across social channels and inform overall strategy. 


Requirements

  • 1+ years experience working in social media, specifically for a digital publisher
  • Ability to write snappy, smart social copy 
  • Thorough understanding of Romper and Scary Mommy’s voice and coverage areas
  • Ability to identify trending topics, emerging trends, and on-brand influencers
  • Knowledge of social analytics tools 
  • Excellent organizational skills
  • Willingness to take direction and alter workflow with a sense of urgency
  • Exceptional communication skills 


BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 105 social fans turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, W, Fatherly, Romper, Scary Mommy, The Dad, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.

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