Social Media Strategist

Remote New York, NY

Bustle Digital Group is seeking a full-time Social Media Strategist to join our Parenting team, working specifically on Scary Mommy and Romper.

The ideal candidate should be a self-starter, capable of juggling many tasks, and comfortable working in a fast-paced environment. The Social Media Strategist will work closely with the Scary Mommy and Romper editorial teams — as well as with both brands’ Social Media Managers — and own both brands’ day-to-day social posting across various platforms, most specifically Facebook and Twitter. Other responsibilities will include regular data analysis, creative ideation and execution on social franchises/series, and continuing to develop both brands’ identities on social media.

Applicants should have a passion for parenting content and be up-to-speed on current issues impacting young parents. The candidate should be fluent in all major social platforms (specifically Facebook and Twitter); and possess strong communication skills. A great work ethic, ability to take initiative, and a deep understanding of Romper and Scary Mommy’s voice is a must.

Responsibilities

Manage day-to-day posting for Romper and Scary Mommy on Facebook and Twitter
Help develop Romper and Scary Mommy’s social strategies
Regularly pitch new, innovative social concepts and ideas
Help with strategy and execution of digital issues and covers
Use analytics tools to track growth across social channels and inform overall strategy.

Requirements

1+ years experience working in social media, specifically for a digital publisher
Ability to write snappy, smart social copy
Thorough understanding of Romper and Scary Mommy’s voice and coverage areas
Ability to identify trending topics, emerging trends, and on-brand influencers
Knowledge of social analytics tools
Excellent organizational skills
Willingness to take direction and alter workflow with a sense of urgency
Exceptional communication skills

BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 105 social fans turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, W, Fatherly, Romper, Scary Mommy, The Dad, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.