Social Media Specialist

Charlotte, NC

Circle K delivers those little boosts that make our customers' journeys easier and more enjoyable. We bring that ambition to life every day. At Circle K and in our marketing teams we are entrepreneurial, action-oriented and we work as one team. We value diversity and different ways of thinking and working. We're constantly learning and celebrating failure just as much as success. We take risks, try new things, and we get things done.

As our Social Media and Content Marketing Specialist, you'll be behind our digital presence. Your canvas will span across social media platforms, where you'll craft compelling narratives, visually stunning content, and execute engaging campaigns. Your primary goal is to execute and report on a comprehensive social media marketing strategy that encompasses content strategy, content creation, media channel management, and audience engagement. You'll be a proud ambassador of our brand story, creating experiences that captivate and resonate with our audience.

What You’ll Do

Content Creation and Development

Support the execution of a holistic content marketing strategy aligned with business objectives.
Produce a diverse range of high-quality content, including infographics, videos, and social media content.
Develop and maintain integrated content and social media promotion strategies.
Maintain and regularly refresh the social media asset library.

Monitoring and Reporting Social Media Analytics

Evaluate social media performance and pivot strategy to align with current trends.
Establish social key performance indicators and performance benchmarks by platform, campaign, and content type. Create actionable insights that drive the business forward and show success in progress to key performance indicators.
Standardize success metrics across Circle K’s Social Media Network (owned, talent (influencers), partners, and fans (UGC)).
Communicate and present findings to key partners via both email and in person presentation.

Scheduling, Coordinating, and Distributing Content

Work with category campaign manager(s) to build social media calendar in accordance with business objectives and plan.
Maintain a monthly social media calendar with input from internal stakeholders and external vendor partners.
Work with internal creative, or agency partners as needed to brief in social media content.
Use of Content Management System (Sprinklr) to schedule and distribute national content.
Repurpose content from other sources for our own social media channels, understanding how to change the tone of the content for each channel (ex: UGC, EGC, influencers).

Social Media Engagement Management

Ensure uniform content and tone of voice within social communities.
Track and increase engagement on social channels (growth, retention, interactions, conversions, etc.).
Deploy social giveaways and fulfillment.
Identify high performing ideas and campaigns for United States.
Assist Brand Managers with localized support as needed.

Who You Are

We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day. We are so inspired by the people we surround ourselves with and we aspire to have the same be true for them.

Outstanding ability to think creatively and identify and resolve problems.
Excellent analytical, organizational, project management and time management skills
Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines.
Expertise managing social media and content campaigns for a B2C company (or equivalent).
Must be able to perform the essential duties and responsibilities as described above.
Must be able to follow state, federal and company guidelines.

Professional Skills & Qualifications

Bachelor’s degree in marketing, Communications, or related field.
5 years minimum experience in social media marketing with demonstrated success.
Hands on experience in content management, with excellent content creation skills.
Experience and knowledge of social media advertising platforms (Meta Business Manager, IG Ads Manager, X, TikTok) etc. to track audience engagement and campaign performance.
Experience working with monitoring and publishing tools (ex: Sprinklr)

Physical Requirements

The physical requirements described here are examples of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be considered that might assist those individuals with disabilities to perform the essential tasks and duties.

While performing the duties of this job, the employee is regularly required to sit, talk and/or hear.
The employee frequently is required to use his/her hands to handle or grasp items of varying weight.
The employee is occasionally required to stand, walk, and reach with both hands and arms.

Work Environment

The work environment described below is an example of those an employee will experience while performing the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and functions of their job.

The noise level in the work environment is usually moderate to a normal range.
The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND/OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE: This Job Description may change periodically as required by business necessity, with or without advanced notice to employee.

Circle K is an Equal Opportunity Employer.

The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.