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Social Media Specialist

Indianapolis, IN

IGT Indiana, of IGT, partners with the State Lottery Commission of Indiana to maximize net income to the State of Indiana in a socially responsible manner through the sales of Hoosier Lottery tickets. Generating more than $1.5 billion in sales annually, IGT Indiana is responsible for marketing, product development, sales, technology, and operations functions for and on behalf of the Hoosier Lottery.


IGT is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth.

We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees.


The Social Media Specialist II develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. Responsible for the planning and execution of all social media strategy on behalf of the Hoosier Lottery.

  • Handle day-to-day community engagement and communications.
  • Provide input and support in crafting brand enhancing campaigns and programs to achieve specific business objectives and brand affinity goals.
  • Manage multiple monthly sweepstakes and contests, including scheduling, player entry tracking, winner selection, and prize fulfillment.
  • Create social outputs with internal content resources, product team, field promotions, advertising, interactive, and sales teams.
  • Manage paid media strategy and support with the Hoosier Lottery's current media buying agency.
  • Define and own reporting metrics and KPIs for the Hoosier Lottery's social channels; preparing weekly and monthly reports for senior staff members and the Hoosier Lottery.
  • Responsible for review and management of creative agency's social media campaign assets.
  • Responsible for social listening, communicating player chatter, and media trends to the wider teams as applicable.
  • Monitor activity across all channels and address issues as needed during and occasionally outside of traditional business hours. This includes, but is not limited to, issues with Livestream drawing on Facebook, high-rolling jackpots, and large wins by Hoosier Lottery players.
  • Analyze social stats using data management platforms to advise strategy behind paid social material and content direction.
  • Work with all internal collaborators to develop, maintain, and communicate social media calendar.
  • Operate within Hoosier Lottery guidelines including, but not limited to, Hoosier Lottery's Marketing Code of Conduct and Responsible Gaming guidelines while implementing social programs, promotions, and giveaways.
  • Provide social support for Hoosier Lottery's field Promotions team as needed Provide support for field events on occasion.
  • Performs other duties as assigned.


  • Bachelor's Degree and/or equivalent years of successful work experience.
  • 5+ years of experience in digital or social media required.

Experience with Social Media management platforms (Falcon, Sprout, Hootsuite, etc.).

  • Customer service experience preferred.
  • Working knowledge of Photoshop required.
  • Ability to work a hybrid schedule with a mixture of remote and in-office work.

Keys to Success

  • Building collaborative relationships
  • Decision making
  • Drive results
  • Foster innovation
  • Personal energy
  • Self-leadership

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.


At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary.

The estimated starting compensation range is $37,500 - $115,500.

The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable. 


Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements. 

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