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Social Media Specialist

New York, NY

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions.


We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action.


In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience.


MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.


MoneyLion is a leading financial technology company powering the next generation of personalized financial products and content. In support of our mission to rewire the financial system, we are looking for a Social Media Specialist to join our Brand Marketing team.


The Social Media Specialist is a dynamic and nimble individual who has a passion for building platform specific social and influencer content designed to drive brand love. You’ll be responsible for bringing the MoneyLion brand to life across all of our social platforms while providing instant value to our follower’s lives.


In this role, you’ll be creating and publishing game-changing content, tracking and reporting social media channel performance, analyzing industry activity, crafting responses to customer messages on various platforms, and actively participating in the development and execution of our brand strategy. If you live for creating social media content, love brand building, and strive to work on brand campaigns that will forever impact the industry - this is the role for you.


This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.


Key Responsibilities

  • Conceptualize, develop and distribute platform specific social media content
  • Create and manage social media posting schedule across all platforms
  • Track and report social media data, using analytics to help inform decisions and increase engagement, while creating performance reports
  • Monitor and respond to comments, DMs, and mentions in a timely manner
  • Lead posting efforts across all platforms including creating captions and uploading
  • Manage relationships with ambassadors, influencers, and content creators
  • Seed brand merch to brand ambassadors, influencers, and content creators
  • Monitor and report on social media trends across the industry
  • Assist in the planning and execution of brand campaigns, product launches, partnership announcements, organization developments and more
  • Bring fresh ideas to the team like collabs, partners, influencers, products, and more
  • Attend brand and partner events to help bring those to life across social channels
  • Actively work with the content team to develop original series ideas


About You

  • Minimum of 2-3 yrs of experience working on a brand’s social media channels; College degree required.
  • Strong knowledge and understanding of ALL social channels, their respective best practices, and their algorithms
  • Very familiar with strategies and tactics needed to have social media content perform well on respective platforms and how to grow follower base
  • Inept ability to shoot, edit, and post produce social first content on your own
  • Strong understanding of social media influencers and content creators with experience in managing
  • Must be proficient with presentation and deck building (i.e. Powerpoint, Google Slides)
  • Excellent written and verbal communication skills
  • Desire to work with several teams in a collaborative environment
  • Ability to work independently and switch rapidly between projects
  • Comfortable working with statistics and interpreting data to translate insights into actionable strategies
  • Proficiency in social media management tools and analytics platforms (i.e. Sprout, Tagger)
  • Self-starter with a strong work ethic and desire to make a positive impact.


The annual base salary for the Social Media Specialist is expected to be between $60,000 to $70,000. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.


What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission.


MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination.


We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else.


We realize the full promise of diversity and want you to bring your whole self to work every single day.

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