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Social Media Specialist

Maplewood, MN

Collaborate with Innovative 3Mers Around the World


Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.


This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.


The Impact You’ll Make in this Role 

As someone deeply passionate about social media, you love staying on top of the latest trends, not only within our industry but also across diverse verticals, making a significant impact in this creative role.


You will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people in our markets. Here, you will make an impact by:

  • Having the opportunity to collaborate with the team in refining and enhancing social media best practices, all aimed at bolstering our Films business.
  • Significantly impact our overall content strategy through continuous reporting, driving improvements and ensuring alignment with the dynamic landscape of social media.
  • Spearhead pre-production efforts and oversee photo and video shoots for social media content, working closely with cross-functional teams to ensure seamless execution and impactful results.
  • Play a pivotal part in elevating brand awareness and fostering audience engagement through consistent communication/conversation with the “wrap community”.
  • Partnering with influencers in this dynamic space, while also pinpointing opportunities to harness the power of user-generated content.


Responsibilities

  • Developing comprehensive social media strategies, including competitive analysis, new product introductions, campaign planning, and evergreen content creation.
  • Creating and managing social media content calendars, covering planning, content creation, copywriting, proofreading, approvals, and scheduling, on a monthly basis.
  • Serving as the main user for corporate social media tools, including content publishing, competitive analysis, social listening, asset management, and routing and approvals.
  • Reporting regularly on social media performance, conducting quarterly and annual assessments, and tracking competitors to identify optimization opportunities.
  • Ensuring alignment between organic and paid social media efforts, coordinating with the Paid Media lead.
  • Engaging with 3rd party community management/moderation team within our social media management platform (Sprinklr) for learnings that may adjust future content.
  • Maintaining a document with relevant FAQs and crisis communication scenarios.
  • Auditing social channels to garner insights on localizing content and sharing with other parts of the world as appropriate.
  • Keeping updated with industry-related and cross-vertical social media trends.
  • Providing occasional support for digital media efforts, optimizing YouTube channels, and managing content.
  • Adhering to corporate media policies, governance, and brand standards.


Your Skills and Expertise 

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

  • Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution
  • Four (4) years of experience in managing social media platforms in a corporate or agency setting in a private, public, government or military environment


Additional qualifications that could help you succeed even further in this role include:

  • Proficiency in social media management platforms and tools (like Sprinklr, LinkIn Bio, Sprout Social, Figma), with experience in utilizing them to optimize engagement and track performance metrics.
  • Current, valid Driver’s License.
  • Strong understanding of social media trends, algorithms, and best practices, particularly within a company with a high social media presence.
  • Ability to create compelling and impactful social media content, tailored to different platforms and target audiences.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Analytical mindset with the capability to interpret data, track key performance indicators, and make data-driven decisions to enhance social media strategy.
  • Strong organizational skills and attention to detail, particularly in managing content calendars, approvals, and scheduling.
  • Experience in the following is preferable: Brandwatch, Sprinklr, Canva, Capcut, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office (advanced skills in PowerPoint and Excel)
  • Excellent written and verbal communication skills, with the ability to maintain a consistent brand voice across various channels.
  • Get it done – accountable and takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role.
  • Win together - collaborating and establishing multi-functional teams across structures dedicated to driving marketing activities.
  • Super organized, proactive, comfortable with ambiguity and “cold” outreach to secure UGC


Work location:

  • Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)


Within driving distance of these cities: St. Paul, MN; Los Angeles, CA; Sarasota or Fort Lauderdale, FL; Phoenix, AZ; Nashville, TN; Hutchinson, KS; Baltimore, MD.


Travel: May include up to 10% domestic/international


Relocation Assistance: May be Authorized


Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).


Supporting Your Well-being 

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 


Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting


Applicable to US Applicants Only: The expected compensation range for this position is $119,076 - $145,537, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position.


The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.).


Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.


Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.


Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.


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