Social Media Producer

San Francisco, CA

Under the direction of SFGATE’s Newsletter Editor, the Social Media Producer will work with our digital team to increase circulation of our content through our most powerful owned channel: Social Media, where we have over 1.2 million followers on Twitter, Facebook and Instagram combined. You’ll also be asked to demonstrate your ability to increase the reach of a story through our social channels (specifically Twitter, Instagram, Facebook and Reddit) and consistently post at a high level, demonstrating expertise at not only grammar and style, but also in getting people to actually click on a post. You’ll also need to understand analytics for social media and lean into things that are working and away from things that aren’t.


Launched in 1994, was one of the first large-market media sites in the world and served as the exclusive digital home of the San Francisco Chronicle for 19 years. In 2019, the Chronicle (which can now be found online at the paywalled and SFGATE officially became two separately run entities with their own editorial staffs and independent newsrooms.

Today, SFGATE is a digital-only publication that reaches more than 28 million readers every month and tells the stories of the people, places and ideas that make San Francisco, and the Bay Area at large, the weird and wonderful place that it is. We help readers navigate their day, whether it’s by keeping them updated on big breaking news, guiding them to interesting local experiences or sharing a part of the Bay they haven’t seen before. 

The site is home to seven verticals: Culture, offering a unique mix of the entertainment news you actually need, and the underground stories from hidden corners of the Bay Area you want; Local, the premier destination for everything that life in San Francisco encompasses (from wildly expensive real estate to schools to what it’s like to live above a raucous bar); Sports, covering the intersection of sports and culture; Travel, covering everything from flight deals and travel news, to hotel hacks and under-the-radar day trips; Politics, where we keep you up to speed on all local, state and national politics that have implications on the Bay Area; Food + Drink, where we tell you the backstory of the people behind the bar and in the kitchen; and News, plus has satellite editors covering Lake TahoeCalifornia Parks, the Central CoastHawaii and Disneyland.

What you’ll do:

  • Be an active and engaged Twitter, Facebook and Instagram user yourself who understands the eccentricities of each (bonus points if you’re also an avid Reddit-er and TikTok user, or have ever edited a Wikipedia page)
  • Understand what trends on Twitter and in the news cycle generally, and be able to share our stories in a way that helps them be included in trending news moments
  • Be able to drive significant traffic from our owned channels and signal boost stories shared by our writers
  • Be exceptionally creative with your approach to social, and come up with new and interesting ways to share things
  • Produce copy that exhibits excellent English language skills and deep knowledge of grammar and style rules
  • Communicate and interact professionally with culturally diverse writers, editors, and staff
  • Prioritize and balance multiple projects simultaneously
  • Manage time effectively and meet deadlines
  • Work effectively in a small organization with an emphasis on teamwork
  • Work legally in the United States
  • Be able to live in/commute to the San Francisco Bay Area 

Who you are:

  • You have 1 to 3 years of experience in a social media role
  • You have a Twitter, Instagram and Facebook account and are comfortable with using all three (bonus points if you also have a Reddit and TikTok account and are fluent in both)
  • You have a Bachelor's Degree in English, Journalism, Creative Writing, Comparative Literature, Communications, or related fields from an accredited college or university, or equivalent, with a record that demonstrates suitable preparation for this position
  • You’ve read SFGATE and follow us on social media to have an understanding of our brand and voice

As part of its continued efforts to maintain a safe workplace for employees, Hearst Newspapers requires that all employees who receive a written offer of employment, be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Newspapers will consider requests for reasonable accommodations due to medical, including pregnancy or a pregnancy-related condition, and/or religious reasons on an individual basis in accordance with applicable legal requirements.

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