Social Media Manager


To lead our efforts to reach high school and college students on social media with our youth program, peta2. In this position, you’ll oversee a growing team of content creators and work with students and peta2 interns to create compelling, engaging content to inspire young people to care about animal rights.

Primary Responsibilities and Duties: 

  • Manage peta2’s social media presence and strategy across a variety of social media platforms, with a strong focus on TikTok
  • Direct peta2’s social media team and interns in creating compelling text and imagery content for peta2’s various social media accounts. Content must be emotionally evocative and tell a story with minimal words and well-designed images that fit the trends that young people relate to
  • Create and advise creators on content that will reach high school and college-aged students about animal rights 
  • Supervise and develop members of peta2’s social media team
  • Hire and train new staff members as needed 
  • Track and analyze peta2’s social media efforts in order to consistently increase effectiveness and participation 
  • Help with peta2’s influencer and collaboration efforts
  • Research current trends in social media and youth marketing and apply those principles and strategies to peta2’s efforts 
  • Work with others in peta2 and PETA leadership on the overall goals and strategies for PETA’s efforts to reach and engage young people
  • Understand and advise on PETA’s stance, standard operating procedures, and other formalities thoroughly to ensure staff members are following all of the above
  • Review content from team members, including after-hours as scheduled and needed 
  • Perform any other duties assigned by the supervisor


  • Degree in a related field or proven knowledge of social media strategies and implementation and online advocacy 
  • Minimum of five years of marketing experience in online advocacy and social media 
  • Proven effective leadership experience 
  • Demonstrated understanding of complex marketing concepts and strategies 
  • Proven excellent leadership skills, strategic-thinking skills, and long-term vision? 
  • Proven exceptional analytical, organizational, and time-management skills 
  • Thorough knowledge of animal rights issues and PETA campaigns 
  • Thorough knowledge of youth culture 
  • Proven ability to conduct and analyze marketing research 
  • Self-motivation and the ability to focus on both team and individual goals and objectives? 
  • Demonstrated excellent interpersonal skills, tact, and diplomacy 
  • Demonstrated excellent written and verbal communication skills? 
  • Ability to maintain confidentiality at all times 
  • This position requires proof of the COVID-19 full vaccination and booster 
  • Adherence to a vegan diet 
  • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues 
  • Commitment to the objectives of the organization 


The hourly pay range for this position is $20.60 - $25.32 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.

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