Social Media Manager

To lead our efforts to reach high school and college students on social media with our youth program, peta2. In this position, you’ll oversee a growing team of content creators and work with students and peta2 interns to create compelling, engaging content to inspire young people to care about animal rights.

Primary Responsibilities and Duties: 

• Manage peta2’s social media presence and strategy across a variety of social media platforms, with a strong focus on TikTok
• Direct peta2’s social media team and interns in creating compelling text and imagery content for peta2’s various social media accounts. Content must be emotionally evocative and tell a story with minimal words and well-designed images that fit the trends that young people relate to
• Create and advise creators on content that will reach high school and college-aged students about animal rights 
• Supervise and develop members of peta2’s social media team
• Hire and train new staff members as needed 
• Track and analyze peta2’s social media efforts in order to consistently increase effectiveness and participation 
• Help with peta2’s influencer and collaboration efforts
• Research current trends in social media and youth marketing and apply those principles and strategies to peta2’s efforts 
• Work with others in peta2 and PETA leadership on the overall goals and strategies for PETA’s efforts to reach and engage young people
• Understand and advise on PETA’s stance, standard operating procedures, and other formalities thoroughly to ensure staff members are following all of the above
• Review content from team members, including after-hours as scheduled and needed 
• Perform any other duties assigned by the supervisor

Requirements

• Degree in a related field or proven knowledge of social media strategies and implementation and online advocacy 
• Minimum of five years of marketing experience in online advocacy and social media 
• Proven effective leadership experience 
• Demonstrated understanding of complex marketing concepts and strategies 
• Proven excellent leadership skills, strategic-thinking skills, and long-term vision? 
• Proven exceptional analytical, organizational, and time-management skills 
• Thorough knowledge of animal rights issues and PETA campaigns 
• Thorough knowledge of youth culture 
• Proven ability to conduct and analyze marketing research 
• Self-motivation and the ability to focus on both team and individual goals and objectives? 
• Demonstrated excellent interpersonal skills, tact, and diplomacy 
• Demonstrated excellent written and verbal communication skills? 
• Ability to maintain confidentiality at all times 
• This position requires proof of the COVID-19 full vaccination and booster 
• Adherence to a vegan diet 
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues 
• Commitment to the objectives of the organization 

The hourly pay range for this position is $20.60 - $25.32 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.