Social Media Manager

New York, NY

Aleph Farms is a leading company in the field of cultivated meat. We grow beef steaks, from non-genetically engineered and non-immortalized cells isolated from a living cow, without slaughtering the animal and with a significantly reduced impact to the environment. The company’s vision is to provide unconditional quality nutrition for anyone, anytime, anywhere.


As part of our rapid growth, we are looking for a passionate and experienced Social Media Manager to join Aleph Farms’ team.


The Social Media Manager will oversee the company’s interactions with the public by implementing content strategies on social media platforms. Duties include analyzing engagement data, identifying trends in customer interactions, and leveraging insights from interactions to help plan ongoing digital campaigns to build community online.

 

The Social Media Manager will be responsible for growing audiences (communities) on social platforms, including Facebook, Twitter, LinkedIn, Instagram, and eventually Tik-Tok.


They will support reviewing and curating planned-platform-specific content, community response management, and content development needs. You must have experience intelligently leveraging brand-appropriate trends and understanding social media metrics. 


RESPONSIBILITIES

  • Perform research on current benchmark trends and audience preferences
  •  Manage the social media calendar for the planning, completion of designed assets and publishing of on all platforms (Facebook, LinkedIn, Instagram, Twitter and TikTok)
  • Generate and manage content for 2 brands on Instagram
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Write copy that is brand appropriate and consistent on all platforms
  • Contribute on campaign planning and strategy that aligns with marketing goals
  • Set specific objectives and report on ROI
  •  Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications


REQUIREMENTS

  • Proven work experience (portfolio) as a Social media manager (5 year minimum)
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design, graphic design and branding
  • Excellent communication skills and ability to work collaboratively with the marketing team
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field
  • Be able to work in office in the Meat Packing District, NYC
  • Flexibility in work hours to be able to attend virtual meetings with the team in Israel and on the West Coast
  • A team player with strong contributing ideas

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