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Social Media Manager

Logan, UT

Blackstone Products is fundamentally redefining how people cook outdoors. The company specializes in outdoor griddles which allow users to cook a wider variety of foods faster and more often. Blackstone’s robust product line features innovative and easy-to-use griddles, accessories and consumables that enhance outdoor cooking and make it more enjoyable and accessible to all for every meal. Blackstone believes in helping people create an experience with food that brings family and friends together. 

  

Why Blackstone Products?

  • Benefits for full-time employees include; medical, dental, vision, 401(k), PTO, Holiday pay, gym discounts, and more!
  • Referral program
  • Product Discounts
  • Career growth opportunities
  • Lively and collaborative culture


Essential Functions:

  • Manages social advertising campaigns across multiple social networks 
  • Reviews/monitors effectiveness and performance of campaigns in an effort to maximize results
  • Acts as a liaison between management and content creators to ensure clear understanding of goals
  • Coordinates with management to plan out the best recommendations for social applications and ensure they are updated
  • Manages accounts on a daily basis
  • Compiles daily, weekly and monthly reports with in depth analysis and presents next step strategy recommendations
  • Stays current with emerging social media tools, platforms and trends
  • Reviews consumer issue correspondence, notes suggestions and completes issue or assigns it to the appropriate department
  • Interprets site analytics, researches target demographics, defines key performance indicators, and implements enterprise level measurement, analytics, and reporting methods to gauge success
  • Explores and identifies ways to integrate social media into business strategies and marketing campaigns
  • Works with administrators, executive management, marketing managers, web analytics team, and other communications teams to coordinate projects and establish and enhance a content marketing strategy
  • Manages and oversees all social media content while monitoring the success of all social media campaigns
  • Implements and manages company's Social Media strategy in order to increase online presence, improve marketing efforts, increase brand awareness, and increase sales
  • Defines the most important social media key performance indicators
  • Collaborates with Marketing, Sales, and Product Development teams
  • Content curation and creation both photo and video
  • Other duties, as assigned


Requirements

  • BA/BS in Social Media Marketing, Marketing, Graphic Design, Communications, or related program with equivalent work experience
  • 5+ years of social media experience
  • A strong understanding of all social media platforms
  • Knowledge of social media scheduling platforms
  • Proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Attention to detail and self-driven; knows what to prioritize, and gets it done 
  • Excellent planning and time-management skills
  • Understand the role of organic and paid social media strategies and know how to implement and maintain them
  • Some basic photography may be required from time to time
  • As we are an outdoor cooking company, any food or cooking experience is preferred
  • Submission of a basic portfolio of social media &/or graphic design layouts is
  • requested with the application


North Atlantic Imports, LLC is an equal opportunity employer. We consider applications for all positions without regard to race, color, religions, gender, gender identity, sexual orientation, national origin, age, veteran’s status or status as a qualified individual with a disability.


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, activities, and reporting may change at any time with or without notice.

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