Social Media Manager

Boulder, CO

We’re looking for a social media manager to build a broader audience, deepen engagement and retention, and help drive conversion into leads, customers, and loyal advocates of the brand. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. Reports into the Director of Demand Generation.

Responsibilities and Duties:

Build and manage the company’s social media profiles and presence, including LinkedIn, Twitter, Instagram, TikTok, Facebook, and potentially additional channels as things evolve. Emphasis on engagement and growth!
Create shareable content appropriate for specific networks to both spread our brand and our content and links. Writes posts, minor design work in Canva, and utilizes videos created by our videographer.
Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
Run regular social promotions and campaigns with the Director of Demand Generation and track their success, ranging from “Ask Me Anything’s”, Twitter chats, to LinkedIn conversations, as well as the content and links posted through these and other channels.
Work alongside other marketers and content producers to help distribute content that educates and engages our audience.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and new social networks to reach our global audiences.
Write and post for CEO’s accounts: LinkedIn, Twitter, Instagram

Qualifications and Skills:

BA/BS degree or equivalent work experience preferred
Exceptional social media writing skills, trained in longer posts like on LinkedIn and shorter snackable posts like on Twitter.
Active and well-rounded personal presence on social media, with a command of each network and their best practices.
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
Proficiency in Hootsuite or a similar social media management platform to plan and manage content and analytics and engage accordingly. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
Bonus experience and skills include Adobe Creative Suite, Canva, demand generation marketing, inbound marketing, and blogging.
Thrives in a fast paced, entrepreneur minded environment.

Compensation: $70,000.00 - $80,000.00 + 10% bonus

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