Social Media Manager

Minimum Qualifications:

• 5 years of experience managing social media brand channels and working cross-functionally with internal teams and stakeholders.
• 2 years of experience in managing social media campaigns, budget management, designing tracking, and measurement.
• Experience working with social platforms (e.g., YouTube, LinkedIn, etc.).
• Experience with analytics tools such as Sprinklr, Analytics, and social media advocacy solutions.

Preferred Qualifications:

• Experience working with enterprise B2B brands.
• Experience working with external creative agencies on social media content/campaigns.
• Experience with YouTube Ads management.
• Experience successfully implementing social media strategies.
• Knowledge of cloud technologies and/or digital transformations.
• Understanding of the enterprise B2B buying cycle and demand generation.

About the job

Social Marketers establish the foundation for integrating social into all Google user touch points -- from advertising campaigns to event marketing to customer service -- in a clear and consistent way. We collaborate cross-functionally with product marketing leads to help align earned awareness marketing with the product and business roadmap. You will use data-driven analysis and insights to improve campaign effectiveness and value to the business, as well as exemplary online advertising solutions across Google’s key marketing initiatives.

As a Social Media Manager, you'll collaborate with team members to create and distribute digital stories to enterprise business customers and influencers across social channels, developing and executing an amplification program. You will partner with Product Marketing, Brand, Communications, and other functions within Google Cloud to manage cadence, publishing, and spend across multiple social media channels.

Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

Responsibilities

• Deliver on the global social media strategy and execute on all Google Cloud owned social media channels.
• Establish a global editorial content calendar, collaborating with both internal stakeholders and external partners to develop content that nurtures all stages of the enterprise B2B buying cycle.
• Create and drive campaign strategies to increase social engagement and sentiment with a global audience of business decision makers and influencers.
• Develop community engagement plans focused on turning prospects into customers and customers into advocates.
• Manage the conversation and test/optimize campaign performance. Develop campaign wrap reports in partnership with the Data and Analytics team.