Social Media Manager
We are seeking a dynamic and creative Social Media Manager to join our team. Reporting to the Senior Director, Marketing & CX, the ideal candidate is passionate about developing and implementing engaging organic social media strategies to increase brand awareness, enhance community engagement, and drive audience growth. This role requires a strong understanding of various social media platforms and their unique best practices, as well as a keen eye for compelling content creation and curation that drives awareness and conversion.
BENEFITS & PERKS
Our comprehensive benefits package includes:
- Health, dental, and vision insurance
- Health savings account (HSA)
- 401(k) with company match
- 20 days of paid time off (PTO) per year & 9 paid company holidays
- Paid volunteer opportunities
- Basic and voluntary life insurance
- Short and long-term disability insurance
- Employee discount on our products
- Flexible schedules and room for internal growth
- Dog friendly office
ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties may be assigned).
- Develop and execute organic social media strategies that align with the brand's overall marketing objectives and target audiences.
- Create engaging, on-brand content for various social media platforms including, but not limited to, Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
- Monitor and manage customer interactions on organization's social media accounts including comments, inquiries, and messages.
- Analyze and interpret social media data and metrics to identify key trends, insights, and opportunities for optimization.
- Collaborate with cross-functional teams to ensure that social media strategies are integrated with overall marketing campaigns and initiatives.
- Stay up to date with the latest trends and best practices in social media; identify opportunities for the brand to leverage emerging platforms and technologies.
- Cultivate and foster relationships with influencers and brand advocates to expand the brand's reach and visibility within the digital space.
- Implement and manage social media content calendars, scheduling tools, and analytics platforms to streamline processes, maximize efficiency, and enable impactful reporting.
COMPETENCIES, SKILLS & ABILITIES
- Excellent knowledge of social media platforms, tools, and trends.
- Strong copywriting and editing skills with a keen eye for detail.
- Ability to interpret social media analytics and generate insights for future strategies.
- Creativity and a demonstrated ability to develop original content that resonates with the target audience.
- Strong communication and interpersonal skills with the ability to work effectively within a team environment.
- Experience with social media management and analytics tools.
- A passion for staying updated with the latest digital marketing trends and technologies.
QUALIFICATIONS, EDUCATION & EXPERIENCE
- Bachelor’s degree in marketing, communications, or a related field, required.
- Proven work experience as a Social Media Manager or a similar role, demonstrating successful management of organic social media strategies and campaigns, required.
- 3-5 years of social media experience, preferred.
- Familiarity with SEO principles and content optimization, a plus.
PHYSICAL DEMANDS & WORK ENVIRONMENT
- Normal office environment with regular computer use.
- Occasional local travel for content creation.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ElleVet Sciences is an Equal Employment Opportunity Employer.
Must be vaccinated against COVID-19 and remain fully vaccinated.