Social Media Manager

New York, NY

Frame.io, an Adobe Company, is changing the future of how videos are made by helping over 1 million creative professionals seamlessly collaborate from all over the world. We have built a product creatives recognize through constant innovation and incredible attention to detail.

We're bringing on an experienced Social Media Manager on our Content team to help us push the boundaries of what's possible in organic marketing.

About the Role

As Frame.io’s first Social Media Manager, you will play a leading role in shaping, implementing, and leading all organic social programs. In addition to running our day-to-day social activity, this person will define the strategy, guidelines, and editorial planning process surrounding our campaigns, programs, and communications.

You will help refine our value proposition and reputation, and assist in developing our brand in a way that positively impacts hundreds of thousands of existing and potential customers. Our audience consists of all kinds of video creators, and this hire will be responsible for using social channels to engage and cultivate a community that seeks to build better video.

What you need to succeed

4+ years working as a Social Media Marketer, preferably leading organic B2B social programs in the SaaS or video industry
Prior experience driving social strategy and daily execution in a cross-functional organization
Experience writing social content and working strategically across LinkedIn, Twitter, Facebook, Instagram, Google+, YouTube, TikTok and other channels
Your finger is on the pulse. You keep up with trends and cultural moments, as well as new channels, and are quick to adapt strategy to meet the moment
Experience with strategizing and building high-impact social partnerships
You’ve got a passion for storytelling and understand how to create compelling content that pulls readers in and keeps them engaged
You use data and performance to make intentional decisions.
Ability to multi-task and prioritize projects in a complex, fast-paced environment
High attention to detail and strong sense of accountability
You’re a phenomenal teammate
Flexibility and resourcefulness including ability to think on your feet
Ability to deliver feedback thoughtfully and receive it gracefully
You bring your authentic self to work and promote the wellbeing of your peers
Excellent interpersonal, presentation and communication skills

Nice to Have’s

Experience using production or post-production technology with an understanding of technical workflows and challenges
Familiarity with the entertainment and media industries
Experience working with remote teams

Key Responsibilities

Develop and implement organic social strategy and guidelines that align with our overarching marketing and business goals
Define each channel's purpose and measurable goals to work toward for each
Lead day-to-day posting and engagement across Frame.io’s organic social properties
Write and edit engaging, relevant copy that quickly hooks our target audience, is insightful, and encourages action
Collaborate closely with content, product marketing, growth, and brand teams to amplify the reach of our content across all campaigns and programs
Own editorial planning and intake process with cross-functional teams
Develop goals, analyze performance, and report on core metrics; adjust strategy as needed.
Be a steward of excellent messaging, grammar, and writing
Help educate and elevate the team’s understanding standard methodologies in social media
Stay on top of trends and tools in the social media space
Stay up-to-date with industry trends in the Media and Entertainment, Brand, and Agency video production segments
Supervise SEO and user engagement to suggest content optimization
Connect with industry professionals and influencers via social media to build a strong network