Social Media Manager
The Social Media Manager is responsible for developing and implementing effective social media strategies to enhance brand awareness, engage the target audience, and drive business growth. This role involves managing various social media platforms, creating and curating content, analyzing performance metrics, and staying updated on industry trends. The Social Media Manager will collaborate with the marketing team to align social media efforts with overall marketing campaigns and company objectives.
MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:
Social Media Strategy Development:
- Develop and execute comprehensive social media strategies that align with the company's brand identity and marketing goals.
- Identify target audiences and create tailored content to effectively engage and attract them.
- Stay updated on the latest social media trends, best practices, and emerging platforms.
Content Creation and Curation:
- Create engaging, relevant, and high-quality content (text, images, videos, infographics, etc.) for various social media platforms.
- Curate user-generated content (UGC) and industry-related content to foster brand advocacy and community engagement.
- Shoot weekly and monthly content as requested and needed for brand use.
- Identify relevant social media trends and translate them into unique and ownable concepts for the brand.
- Utilize tools for content scheduling and management to maintain a consistent posting schedule.
Social Media Management:
- Manage and monitor all company social media accounts, including Facebook, Instagram, LinkedIn, YouTube, and any other relevant platforms.
- Own & manage the content calendar, developing social content strategies.
- Partner with Signet Community Management Team and Intern to respond to comments, messages, and inquiries promptly and professionally.
Analytics and Reporting:
- Track and analyze social media performance metrics to measure the effectiveness of campaigns and identify areas for improvement.
- Provide regular reports (weekly, monthly, quarterly) on key performance indicators (KPIs) and suggest actionable insights based on data analysis.
- Measure and strategize to increase the brand’s share of voice
Social Media Advertising:
- Collaborate with the marketing team to develop and execute paid social media campaigns to drive lead generation and conversions.
- Create community building strategies that drive brand awareness and engagement across existing & emerging social channels.
- Identify and collaborate with partners to extend the brand's reach and engagement. Explore social brand partnerships, influencer & content creator partnerships and activations.
- Coordination of Giveaways (Brainstorming, planning and execution).
- Create user-generated content campaigns and build a community with our followers.
- Own & manage the Brand Ambassador Program
- Partner with internal team as the subject matter expert on Banter Bunch Program
- Monitor social media conversations and proactively address any potential PR crises or negative comments professionally and tactfully.
Education Required: Bachelor's degree in Marketing, Communication, Public Relations, or a related field (or equivalent work experience).
Required or Acceptable Job-Related Experience:
- Proven experience in managing social media platforms for a brand or organization.
- Strong understanding of social media trends, algorithms, and best practices.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Familiarity with graphic design and video editing tools.
Years of Job-Related Experience Required:
Technical/Other Skills Required: Proficiency in using social media management and analytics tools (e.g., Sprinklr, Google Analytics, Curalate/Social Commerce, Like2Buy, etc.).
BENEFITS & PERKS:
- Competitive healthcare, dental & vision insurance
- 401(k) matching after one year of employment
- Generous time off + company holidays
- Merchandise discount
- Learning & Development programs
- Much more!