Social Media Manager

Vancouver, BC

Thinkific is a software platform that gives anyone, anywhere the ability to easily create, market, and sell their own online courses. We believe in impactful and innovative work: our team of 400+ Thinkers is building and expanding an incredible product that empowers creators around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Do you strive for the thrill of taking a creative idea and seeing it come to life to engage a community? We’re looking for a Social Media Manager to join us at Thinkific.

Working as the Social Media Manager, you are just as comfortable outlining a social strategy as you are rolling up your sleeves to dive into content creation. You will be responsible for driving Thinkific social strategy while managing and working with external agencies to grow Thinkific’s voice on our social media channels and online communities. Reporting into the Director of Brand Marketing & Partners, you will be the brand voice across all our social media channels and online communities, and have the know-how to craft compelling, unique content customized for each social platform.

Your goal will be to expand our reach, increase our engagement with existing course creators. Here’s how you’ll accomplish this:

Plan and maintain a social content calendar, posting across YouTube, LinkedIn, Twitter, Instagram, Facebook, and any new emerging and relevant networks
Create, edit, and publish content on multiple social channels, ensuring quality standards are met with creative and optimized copy
Create video content for TikTok and Instagram Reels, must be comfortable on camera with a creative understanding of how to apply TikTok trends to our brand
Manage and collaborate with our social media agencies to set and execute a comprehensive audience centric multi-channel strategy
Coordinate with industry influencers and partners to optimize our social reach and engagement
Conduct reporting to evaluate the ROI success of various social media platforms used and its engagement of users through analytics

The person we have in mind likely:

Has 4+ years of experience working as a Social Media Specialist or Strategist and are looking to take your career to the next level
Demonstrates a strong understanding of best practices across all social media platforms, and enjoys crafting content and posts for all social platforms, including, including LinkedIn, Twitter, Facebook, TikTok, and Instagram
Has experience with Live Streaming tools and are comfortable with being a guest on Livestream & Podcast interviews
Possess a proven track record of owning all aspects of social media marketing and running (successful!) marketing campaigns for a SaaS company
Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

These things would also be nice, but we think you could learn them on the job:

A passion for digital marketing and business growth. We're building our own company by helping thousands of entrepreneurs around the globe build theirs—it doesn’t get more rewarding than this!
Ability to constantly think outside the box, coming up with creative ways to dominate and reignite channels and connections (rapid growth is the name of the game!)
Can plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels are regular parts of your vocabulary

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We’re also committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.