Social Media Manager

Remote Peoria, IL

The Social Media Manager will be responsible for planning, developing, implementing, and managing strategies for the social media accounts of our clients.

As a Social Media Manager, my objectives are:

  • Planning and developing social media campaigns
  • Crafting compelling content or working with related team members to develop content
  • Engaging meaningfully with customers and followers on multiple social channels
  • Communicating effectively to all stakeholders including senior management and content developers

The outcomes I need to produce for the clients are:

  • Consistency between overarching brand or marketing strategies and social media activities
  • Positive interactions between brand and social media audience
  • Education on social media best practices and frequent updates on social media performance
  • ROI on social media investments through successful campaigns measured through defined goals, like rise in brand loyalty, engagement, employee participation, reach, conversions, inbound traffic, etc.

The outcomes I need to produce for the agency are:

  • Education and collaboration on social: help internal teams learn more about social media best practices and how to create the best content for different social channels
  • Profitability through efficient and creative content creation
  • Successful pitches/proposals for social media projects to help win new business (you’ll develop these with other roles at the agency)

To produce these outcomes, I need to:

  • Post and monitor content across social media accounts
  • Define KPIs for social media campaigns
  • Analyze running campaigns
  • Stay on top of the latest social media trends
  • Help develop community guidelines for specific channels
  • Analyze customer expectations according to past social media activity
  • Use social media marketing tools if required (like Hootsuite)
  • Monitor associated SEO and web traffic metrics
  • Establish relationships with social media influencers to develop a strong network
  • Collaborate well with related agency service lines like the creative, media and analytics teams
  • Understand earned, owned, paid, and shared channels

The skills and abilities I require are:

  • Bachelor’s Degree in Marketing, Communications or related field is encouraged
  • Minimum two years’ experience
  • Experience with content creation
  • Creative problem solving
  • Strategic thinking
  • Verbal communication
  • Cooperation and working well in a team-based environment
  • In-depth knowledge of current and emerging social media trends
  • Ability to multitask and stay organized

To produce these outcomes, I have decision-making authority over the following:

  • Proposed social media content recommendations
  • Social media best practices application

Leading indicators of my success are:

  • Client satisfaction with social media deliverables and performance
  • Ability to build a community, not just an audience, on social channels (quality over quantity)

Long-term indicators of my success are:

  • Client growth and development in social media
  • Consistent process around social media for the agency (could include tasks like client on-boarding, creative team and media team collaboration, reporting, etc.)
  • Portfolio of social media case studies from client work


Simantel offers an attractive compensation package, which includes competitive salary, 401(k) plan, PTO, flexible work arrangements, holiday pay and a comprehensive benefits program.

We are an equal opportunity employer committed to a diverse and inclusive workforce. We encourage anyone interested to apply and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Simantel is not currently hiring individuals for this position who require sponsorship under U.S. immigration laws to be lawfully employed.

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