Social Media Manager

Healthy Roots DollsRemote, Detroit, Michigan preferred4 days ago

Healthy Roots Dolls is on a mission to empower young girls through hairplay!

We are a growing start-up looking for a top-notch social media guru who is experienced in all platforms of social media (Instagram, Twitter, Facebook, TikTok, etc). Our social and blog content serve as a discovery tool for parents as well as marketing promotion for our product partners. The role will focus on engaging potential customers by curating/posting content across all channels. 

Our team’s core value is to do everything with integrity. We’re looking for like-minded candidates who can take initiative and grasp opportunities for Healthy Roots Dolls, execute tasks efficiently, and communicate effectively with our small and remote team. You might be a good fit for this role if you have a background in digital marketing and social media, are excited by analytics, have a deep understanding of the major social platforms, and have an accessible and responsive working style. Because our goal is to empower girls to love themselves just the way they are, we are looking for candidates who are passionate about empowering diverse women and girls, and experience in the toy industry is a huge plus!


  • Social media and marketing strategy
  • Lead team brainstorm strategy sessions
  • Develop creative marketing campaigns to support products and initiatives
  • Develop creative user engagement opportunities
  • Utilize insights from customer interactions and core analytics to improve marketing strategy and execution
  • Set goals to increase followers and engagement   
  • Social media and marketing implementation
  • Update and manage all social and marketing accounts daily, as outlined in strategy
  • Develop content (images, video, text, graphics, etc) for social media platforms using tools like Adobe, Canva, and Sketch
  • Monitor and respond to discussions, posts, messages and comments across platforms
  • Metrics and tracking
  • Complete weekly metrics tracking and present to team based on outlined goals
  • Measure and report the effectiveness of different post styles, engagement techniques, campaigns, press metrics, etc. to maximize efforts
  • Team
  • Support and contribute a collaborative working environment
  • Other duties, as assigned, to further the mission and goals of Healthy Roots 


What we’re looking for:

  • Experience with marketing or in-depth knowledge of social media marketing industry 
  • Knowledge and native user of social media and marketing platforms including but not limited to YouTube, Facebook, Instagram, Twitter, Pinterest, etc., social best practices, etiquette and management platforms
  • Strong understanding of natural hair and the natural hair community
  • Analytical, data-driven, and results-oriented 
  • Photoshop and Sketch competency with an eye for compelling imagery and design, full Adobe Suite skills a plus 
  • Strong writing, organizational and communication skills
  • Self-motivated, hard-working, and a fast learner
  • Organized and detail-oriented
  • Enjoy working as part of a fast-moving, collaborative team
  • Passionate about changing the world for the little ones that come after you

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