Social Media Manager

Los Angeles, CA

Babylist’s social media work is already winning awards and recognized by media. We’re doing great work and looking to do even more- especially in the areas of Instagram and partnering with influencers and celebrities. This role will lead Babylist’s upper-funnel marketing via social media to drive brand awareness. Reporting to the Senior Manager of PR & Communications, you will have an immediate impact in a highly visible and rewarding role. You will own influencer and celebrity marketing, drive UGC, develop creative social campaigns, and spearhead social growth. This is an opportunity to be creative, take risks, try new ideas, and make big things happen. 

Our Social Media Manager must reside in the greater Los Angeles area, and will work 2-3 days per week from our location in Los Angeles.

Who You Are

  • You have at least 5-8 years of experience focused on social media management 
  • You’ve led strategy and content for major B2C social media accounts (500k+ followers), and have a proven record driving follower and engagement growth
  • You have a history of building relationships and hosting celebrities and influencers, driving ROI
  • You have proven success in driving high quantities of social media brand mentions
  • You’re on top of pop culture and trends, understanding what appeals to people (and algorithms) 
  • You’re a content creation wiz, including Reels and TikTok videos
  • You’re a storyteller who can captivate and engage an audience
  • You think outside the box 
  • You have a knack for evaluating social media analytics and adapting strategies and tactics based on insights
  • Understand and love our users
  • You are successful at managing and optimizing a paid social media budget

How You Will Make an Impact

  • You will be a crucial part of ensuring Babylist is the #1 most followed brand in baby
  • You will identify, negotiate with, and host influencers and celebrities 
  • You will own the strategy for encouraging and tracking user mentions on social, including social listening
  • You will concept and plan owned IG and TikTok campaigns to drive UGC, followers, and engagement, including giveaways, work with partners, promoting events, and more
  • You will develop original short-form social media videos
  • You will exponentially drive growth on Instagram, leading strategy and content, and support efforts across all other social channels
  • You’ll track and measure performance to guide strategic decisions

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We are an antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. 

A wide range of factors are considered in making compensation decisions including but not limited to skill sets; experience and training; and other business and organizational needs. Exact starting pay will be determined based on skills and experience as well as location. We hold two compensation reviews annually to review pay for performance and market and run an equity analysis to ensure our pay practices are fair and unbiased.

A reasonable estimate for the current range in each zone is:

  • Zone 1 $109,000-$157,000
  • Zone 2 $99,000-$143,000
  • Zone 3 $92,000-$134,000

These ranges may be modified in the future.

In addition to the base compensation listed above, we offer a number of other benefits as part of your total compensation at Babylist, such as:

  • Company performance bonus
  • Medical, dental and vision, covered at 100% for employees. Unlimited fertility coverage with no infertility diagnosis required
  • Paid Life insurance, AD&D, and disability benefits 
  • Retirement savings accounts (401k) with a 3.5% company match and immediate vesting
  • Competitive employee stock options 
  • Up to 12 weeks of paid leave, optional additional unpaid leave, and a flexible return to work policy to welcome a new child through any of the ways to form a family, for all genders
  • Paid time off including 15 vacation days, 9 wellness days, and 10 paid holidays
  • An initial work from home stipend to optimize your workspace
  • Mental wellness programs, including access to four sessions with licensed providers and unlimited access to Expectful and Headspace meditation apps
  • Other perks include Babylist store discount, childcare stipend, referral bonuses, twice-yearly in-person events with the team and more

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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